May 2011

Four Reasons to Get Involved With Your Clients

While waiting in the returns line at Best Buy over the Christmas holidays, my smartphone beeped, as I had a text message from a friend. He was wondering where I was. I replied, and then because I already had the phone out, (and the lineup was moving very slowly,) I

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A simple tool for marketing

Are you overcomplicating your marketing methods? Sometimes simpler is better.

A former colleague of mine was well-known in our department for overcomplicating his work. At meetings he would sit down with his laptop and spend 5 minutes getting ready to take notes on it, and by the time he was ready,

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Why Would Someone Buy Your Software Product

I still remember one of the first iPod commercials I ever saw.

It was during one of my favourite television shows, and there was this almost cartoon-like commercial of people dancing to a really cool song I had never heard before (“Hey

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