You’ve worked hard on your high-tech product, and gave all the technical information to your copywriter. Your website was updated with several pages worth of content for your new product launch. You’ve organized your social media launch to coincide with the launch, setting up tweets and Facebook pages to let
At first glance, there’s not much difference between a “regular” copywriter and a technical copywriter. We both write marketing materials like case studies, sales brochures, product descriptions, and web content to help sell products and services.
However, a technical
One of the most basic principles in technical writing is the idea of “chunking” information. It’s actually a phrase that makes me cringe every time I hear it.
I would like to “chuck” the “chunk”, if I could, as the word itself bothers me. But
