Spacebarpress is Julia Borgini.

I have been a writer and story-teller for most of my life. Whether it was a short story or poem I wrote for fun, a 20-page essay I wrote while studying French & Italian literature at university, or the story of my latest trip to Italy that I tell my friends & family, my life is full of words.

It’s also been full of technology. Words and technology, and me. What do I mean exactly? Well,

• My first short-story was typed out on a manual typewriter.
• The first video game I ever bought was Pac-Man for my Atari 2600.
• The first computer program I ever developed (in BASIC no less) drew the Olympic Rings on-screen.
• I learned how to search online in 1995 on Yahoo.com.

It was this exposure to Yahoo’s web search engine that lead me to the idea of putting words and technology together professionally – I pursued a certificate in Technical Communications at George Brown College in Toronto. Working with various B2B software companies in the Greater Toronto Area (GTA) for the last 10 years, I wrote post-sales copy for them, transforming technical and complex ideas into simple, understandable content.

And just as the technology industry is constantly evolving, so am I as a writer. Recognizing the need for quality, lead generating content by the same B2B technology companies I previously worked for, I studied direct-response, web and business-to-business copywriting with AWAI (American Writers & Artists Inc.), the world’s leading trainer of direct-response copywriters and graphic designers. I am also a regular participant in professional copywriting conferences, seminars, and workshops, where I've had the opportunity to learn directly from such copywriting  legends like Michael Masterson, Bob Bly, Ed Gandia, and Steve Slaunwhite. Now I offer specialized web copywriting services to B2B technology companies around the world.

I hold a Certificate in Technical Communications from George Brown College, and an Honours Bachelor of Arts in French and Italian Literature from Queen's University.

When I'm not helping clients generate more leads, I'm usually watching a sporting event, reading a sci-fi novel, dreaming about eating a meal at a 5-star restaurant, or travelling.