Who is Julia Borgini?
Before I was a full-time freelance copywriter, content marketer, and strategist I was a technical writer and manager at various software companies in the Toronto area. So I know how hard it is to find the right people. It’s hard because every copywriter and marketer has unique strengths and weaknesses. Unfortunately, you usually don’t discover their weak points until after you’ve hired them. So I wanted to share five of my strengths, then you can decide if it makes sense for us to talk.
I Really Am a Geek. I have been passionate about computers and technology for over 25 years. I wrote my first program in 1988 (in BASIC no less), and my beloved Atari 2600 still holds fond memories for me (and shelf space in my closet.)
Over the past 15 years, I’ve worked with various technology companies, in a variety of industries. I’ve been in the trenches and seen how Developers and Technical Directors behave in their natural environment. Yes, it’s a bit like working in the jungle, because each industry and environment is different. But I’ve been there with you, and I get it.
I Specialize in Content Marketing
My area of expertise is content marketing for technology companies (B2B and SaaS tech companies specifically). My writing and strategies are designed to help you develop and execute your own unique content marketing program. I understand what it means to “do” content marketing and help my clients set up a solid foundation for it. When I develop a Tech Marketing Playbook for my clients, they’re excited to have everything they’ll need to really connect with their audience, increase their website traffic, and build a better audience for their content. Clients who hire me to write their content marketing assets trust me to deliver the right content on time, every time.
I have studied under some of the best copywriters and web specialists out there, including Ed Gandia, Brian Clark, Nick Usborne, and Steve Slaunwhite. I’m a certified Copyblogger Authority member, a member of the Professional Writers Association of Canada, and a past member of the Society for Technical Communication.
I Am Naturally Curious
Effective copy has less to do with writing and more to do with research. And I like to find out how things work. Whether it’s a computer, a broken down radio, or a marketing campaign, I want to take it apart to see how it fits together. I do the same with my copywriting work. Before I start writing, I learn all I can about the subject. I pick it apart through online publications that explain what it is, check out the features in client materials, and maybe even interview my client or other experts.
I Am a Geek Translator
My clients and marketing colleagues know me as the Geek who’s great at figuring out how the latest technology benefits customers. This means I know how to translate your tech “magic” into the plain English, benefits-driven content that can help you grow your business. My clients like how I can write the content they need to keep their audiences coming back for more.
I Keep My Ego in Check
Copywriters and marketers have a reputation for big egos, however, that’s just not me. Having been a professional writer for over 15 years, I’m confident in my ability to produce what my clients need, I also know I’ve got a lot to learn. That’s why I’m always reading about content marketing, talking with other marketers about what’s working for them, and why my book reading queue is always full. With my curiosity and creativity, I’m able to develop creative solutions for any tech business.
My tech credentials
- 14+: The number of different Technology companies I’ve written for.
- 30+: The number of software and hardware products I’ve written content & copy for.
- 15+: The number of years I’ve worked as a technical writer for tech companies around the Greater Toronto Area (GTA).
- 12+: The number of different industries I’ve written about.
- 15+: The number of years I’ve spent as a webmaster and amateur web designer. Working mainly in WordPress, I have used and modified themes and websites for myself and a small number of clients.
- 1: The number of programming languages I “speak” (HTML) fluently, though I have a working knowledge of others, such as, like Java, PHP, and XML.
My sports credentials
- Worked as a tennis line umpire at the Rogers Cup and 2015 PanAm & ParaPanAm Games in Toronto (and continue to work as an umpire today).
- Attended the 2010 Vancouver Winter Olympic Games as a spectator. I spent over $13,000 in tickets with a couple of friends to go see everything from the gold medal women’s hockey game to a ton of men’s & women’s curling to short track speed skating, cross-country skiing, and men’s hockey.
- I am a long-suffering Detroit Lions fan, having grown up in the Detroit TV station viewing area, though now I’m a Green Bay Packers fan.
- I am a massive fan of the Montreal Canadiens specifically, and the NHL in general. I’ll watch any good hockey game, regardless of who’s playing. (Go Habs Go!)
- I’ve played sports all my life, including basketball, volleyball, tennis, and ultimate frisbee.
- I’ve recently gotten back into running and try to make it out to at least two races per year.
- Food, wine, and craft beer — not necessarily in that order.
- Sci-fi books and movies
- Trivia and Jeopardy!