There’s Hidden Lead Generation Potential in Your B2B Website

Get this: Over a quarter of all organizations redesign their websites to optimize it for lead generation, yet less than 40% of them use any metrics to measure their site's effectiveness (either the new or old one).

Looking a little further into some numbers discovered by Hubspot, and they show that some companies redesign their websites ...

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3 Simple Steps to Helpful B2B Marketing

Being useful must be part of your entire company's DNA — not just the DNA of a small, centralized team.

— Jay Baer, Youtility

Having worked for more than a decade as a technical writer, where most of my writing was almost 100% help-related, this quote from Jay resonates with me. I ...

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Big Data & B2B: What You Can Learn from the #USOpen

Big Data & B2B: What You Can Learn from the #USOpen

Baseball is often seen through the eyes of the data it generates: RBIs, RISP, ERA, GP, and more. But did you know that tennis can also be seen through the data it generates? At this year's U.S. Open, they're even making music with the data.

IBM has been providing ...

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Don’t be shy, use B2B success stories to talk about your success

Don’t be shy, use B2B success stories to talk about your success

Oh, it was really no bother.

It was on my way, so I figured I'd get yours as well.

Really? We're the #1 company in our category? Aw shucks.

Accepting praise or acknowledging our awesomeness is hard to do. Rare is the person who's able to do it easily and move on. Most of use will ...

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The 2 Secrets to B2B Lead Generation

Lead generation is an important activity for any B2B company. So much so that a lot of B2B marketers spend their time generating the leads, but not doing anything with them. And in their minds, that's okay, because that's all they were told to do.

"Generate more leads!" management said. So they did.

However that's ...

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