The 2 Secrets to B2B Lead Generation

Lead generation is an important activity for any B2B company. So much so that a lot of B2B marketers spend their time generating the leads, but not doing anything with them. And in their minds, that's okay, because that's all they were told to do.

"Generate more leads!" management said. So they did.

However that's ...

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3 Ways to Improve the Quality of Your B2B Sales Leads

3 Ways to Improve the Quality of Your B2B Sales Leads

Most B2B companies (and companies in general) are laser-focused on generating more leads. It's always about the leads.

However as with most things, it's not just about volume, but rather, the quality of the thing. In this case, leads. They should be looking to generate higher quality leads. After all, a single lead that turns into a customer is ...

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3 Lead Management Best Practices You Can Implement Now

3 Lead Management Best Practices You Can Implement Now

When B2B marketing awards are announced, they get a lot of play in the press, and in the marketing interwebs. Award-winning marketing organizations can be intimidating to watch, and induce a lot of jealousy in everyone else. When you see their killer websites, chock-a-block resources libraries, and see their leaders speak on stage, ...

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Convert More with Consistent B2B Marketing

Convert More with Consistent B2B Marketing

Here are some quick numbers for you:

  • There are currently six major social media platforms being used by B2B marketers: LinkedIn, Twitter, Facebook, Pinterest, Tumblr, and Instagram.
  • B2B marketers are using an average of six different social media platforms.
  • Over half of B2B brands are using at least 12 different marketing channels for their content, with the top ...
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Strategies to Help You Convert More of Your B2B Leads

Strategies to Help You Convert More of Your B2B Leads

In an earlier post, I quoted a Seinfeld episode where a car rental agency knew how to "take" the reservation, but just didn't know how to "hold" the reservation. Many B2B companies do the same thing with their leads. They know how to get them, but just can't seem to hold on to them, ...

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