Have You Stuck to Your Resolutions?

Almost a month into the new year, and how’s your motivation? Are you maintaining all those resolutions and habits you said you’d start of change?

If you’re having trouble, I give you a select of tips from Inc.com (taken from their post Continue reading…

Three Keys to Simplify your Social Media Conversations

As more and more web services “socialize” themselves, the landscape is becoming more confusing. Gone is the day when you could just have a Twitter account and Facebook page, and consider yourself highly engaged in social media. Now there’s LinkedIn, Google+,

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Who’s your audience

Recently I was reading an article talking about a new online web service I was interested in buying. Because it was something I hadn’t used before, I clicked over to the Demo page to see the demonstration of the service. I stared at the page for about a minute before I

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5 Simple Ways to Better Express Your High-Tech Ideas to Readers

You’ve worked hard on your high-tech product, and gave all the technical information to your copywriter. Your website was updated with several pages worth of content for your new product launch. You’ve organized your social media launch to coincide with the launch, setting up tweets and Facebook pages to let

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What is a Technical Copywriter

At first glance, there’s not much difference between a “regular” copywriter and a technical copywriter. We both write marketing materials like case studies, sales brochures, product descriptions, and web content to help sell products and services.

However, a technical copywriter does it for high-tech products and services like software applications, infrastructure

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