Get Your B2B Content Past the Gatekeeper

Get Your B2B Content Past the Gatekeeper

We've all felt the frustration of calling a vendor and trying to get through to the right person. First you must navigate the automated attendant to get to the right department. Then you punch in your account number. Finally you get to a human being on the other end, and it turns out they're not ...

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4 Ways Lead Management Helps Win More B2B Sales

4 Ways Lead Management Helps Win More B2B Sales

Every B2B company wants to increase leads. You also want to increase the number of quality leads that come to you, right? Marketing without a plan just won't cut it anymore. Not having a clearly-defined lead management process decreases your marketing ROI, creates more leaks in your sales funnel, and puts your relationship with leads and ...

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What is Lead Management?

What is Lead Management?

In most B2B company surveys, generating more leads and improving lead quality are often near the top of the list. B2B companies find these two activities to be the most difficult to do well, especially as the B2B buying cycle becomes longer and longer. It's a real challenge for B2B companies to find new leads and then sustain ...

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B2B Product Descriptions That POP

Sometimes marketers have trouble making B2B products and services sound EXCITING. That's not because the products themselves aren't useful, and there's no demand for it, it's just because it can be hard to make behind-the-scenes, infrastructure managing products sound SEXY.

With the B2B buying cycle getting longer and longer, it's important that every aspect of your website be compelling ...

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3 Reasons Why Content Calendars Are Critical to Your Marketing Success

3 Reasons Why Content Calendars Are Critical to Your Marketing Success

Previously I talked about how a simple shift in vocabulary can open up new avenues of creativity for you, and unburden your marketing staff from the complexity that the term editorial calendar brings. After making the shift in terms, it's time to start using them in your marketing programs.

Why content calendars are useful

Most ...

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The One Shift That’ll Super-Charge Your Content Creation

The One Shift That’ll Super-Charge Your Content Creation

One thing always gets me excited during the holiday shopping season. No, it's not all the Boxing Day deals out there, but the pop-up calendar store that always shows up in my local mall. (I'm sure they appear in yours as well.) I love looking through all the calendar formats, and pictures, and interests. I find ...

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Reading List – What I read last week – May 30 edition

It's the start of a new month, and the introduction of a new feature here on the Blog: the Reading List.

Each week or so, I'll list articles that have caught my attention. Without further ado, here you go.

The Reading List - May 30 Edition

Getting Mobile to Work for You - Strategy ...

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29+ Stats about B2B Tech Marketing for 2014

29+ Stats about B2B Tech Marketing for 2014

Information about marketing for technology companies always gets buried in the mountains of marketing information out there. In fact, I often have a hard time finding it because search engines just return results on "marketing technology", and I end up with links to pages on useful software apps like Marketo and

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Content Marketing Can Affect B2B Search Engine Rankings Too

Earlier this year, Matt Cutts declared guest blogging dead, and the interwebs erupted.

At its core, what Matt was trying to say is that guest blogging simply to get in-/out-bound links has gotten out of hand. It's gotten "too spammy". This is simply the latest way that bad people and nefarious "business" people ...

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