Big Data & B2B: What You Can Learn from the #USOpen

Big Data & B2B: What You Can Learn from the #USOpen

Baseball is often seen through the eyes of the data it generates: RBIs, RISP, ERA, GP, and more. But did you know that tennis can also be seen through the data it generates? At this year's U.S. Open, they're even making music with the data.

IBM has been providing ...

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Don’t be shy, use B2B success stories to talk about your success

Don’t be shy, use B2B success stories to talk about your success

Oh, it was really no bother.

It was on my way, so I figured I'd get yours as well.

Really? We're the #1 company in our category? Aw shucks.

Accepting praise or acknowledging our awesomeness is hard to do. Rare is the person who's able to do it easily and move on. Most of use will ...

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The 2 Secrets to B2B Lead Generation

Lead generation is an important activity for any B2B company. So much so that a lot of B2B marketers spend their time generating the leads, but not doing anything with them. And in their minds, that's okay, because that's all they were told to do.

"Generate more leads!" management said. So they did.

However that's ...

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3 Ways to Improve the Quality of Your B2B Sales Leads

3 Ways to Improve the Quality of Your B2B Sales Leads

Most B2B companies (and companies in general) are laser-focused on generating more leads. It's always about the leads.

However as with most things, it's not just about volume, but rather, the quality of the thing. In this case, leads. They should be looking to generate higher quality leads. After all, a single lead that turns into a customer is ...

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3 Lead Management Best Practices You Can Implement Now

3 Lead Management Best Practices You Can Implement Now

When B2B marketing awards are announced, they get a lot of play in the press, and in the marketing interwebs. Award-winning marketing organizations can be intimidating to watch, and induce a lot of jealousy in everyone else. When you see their killer websites, chock-a-block resources libraries, and see their leaders speak on stage, ...

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