As more and more web services “socialize” themselves, the landscape is becoming more confusing. Gone is the day when you could just have a Twitter account and Facebook page, and consider yourself highly engaged in social media. Now there’s LinkedIn, Google+,…
Who’s your audience
Recently I was reading an article talking about a new online web service I was interested in buying. Because it was something I hadn’t used before, I clicked over to the Demo page to see the demonstration of the service. I stared at the page for about a minute before I…
5 Simple Ways to Better Express Your High-Tech Ideas to Readers
You’ve worked hard on your high-tech product, and gave all the technical information to your copywriter. Your website was updated with several pages worth of content for your new product launch. You’ve organized your social media launch to coincide with the launch, setting up tweets and Facebook pages to let…
What is a Technical Copywriter
At first glance, there’s not much difference between a “regular” copywriter and a technical copywriter. We both write marketing materials like case studies, sales brochures, product descriptions, and web content to help sell products and services.
However, a technical copywriter does it for high-tech products and services like software applications, infrastructure…
Why Breaking Up is Hard to Do
One of the most basic principles in technical writing is the idea of “chunking” information. It’s actually a phrase that makes me cringe every time I hear it.
- “Chunk” the information.
- “Chunk” the idea.
- “Chunk” the instructions.
I would like to “chuck” the “chunk”, if I could, as the word itself bothers me. But…
