At first glance, there’s not much difference between a “regular” copywriter and a technical copywriter. We both write marketing materials like case studies, sales brochures, product descriptions, and web content to help sell products and services.
Why Breaking Up is Hard to Do
One of the most basic principles in technical writing is the idea of “chunking” information. It’s actually a phrase that makes me cringe every time I hear it.
- “Chunk” the information.
- “Chunk” the idea.
- “Chunk” the instructions.
I would like to “chuck” the “chunk”, if I could, as the word itself bothers me. But…
A Quick Way to Boost Your Company’s Ego
Case studies are short articles that describe how companies solved a challenge with a product or service. It’s a simple and effective way to talk about your company and its services, and how they apply in a concrete way to potential clients. Think of them as a before & after…
How Do I Hire a Freelance Technical Copywriter
So, your IT company needs content, and your in-house writers don’t have the skills or the time to work on the project. You need to hire a freelance technical copywriter, and you have a ton of questions:
- How much will it cost?
- Can she be ready with the content by our deadline?
- What…
The Four Questions You Should Be Asking Your Marketing Materials
As writers, we’re often caught up in the words, trying to find just the right ones to best express the idea, emotion, or concept we’re writing about. But there are certain questions that we must keep in mind when writing, so that our readers are engaged, enlightened, and are ready…
