Build rapport with your customers and prospects with regular, helpful content.
To sustain and grow your tech business you need to stay in touch with customers and prospects in a way that’s efficient for you and helpful for them. Publish useful content that helps solve their biggest business or tech obstacles and you’ll have their attention, permanently.
That’s why tech content marketing works so well, because its focus is on valuable, regular content that doesn’t sell, but provides good information to readers. So they keep coming back on a regular basis.
Monthly, subscription-based based business (like a SaaS, IaaS, PaaS, or anything else as-a-Service) love content marketing because it helps them maintain a regular flow of content for their readers. It’s a critical part of their overall marketing programs. Other types of tech companies love content marketing because it helps them create a real community around their products and services, creating “raving fans” of their products.
Developing that relationship with your customers and prospects is important, as people always want to buy from companies they know, like, and trust. Establishing that relationship in a noisy, online world is a challenge, especially for tech companies that are competing with the “latest and greatest” tech solutions that get more air time. Don’t just take my word for it. In Content Marketing Institute’s latest B2B Benchmark study, they found that 85% of the top performers deliver content consistently.
Ways to Establish a Relationship with Customers and Prospects
Video- and image- based content is exploding online, as marketers look for new ways to get their message in front of audiences. Yet most of our communication is still text- and story- based. The flashy images may get the attention of your audience, but it’s your text and words that keep them coming back.
Which is why email newsletters and online articles/blog posts are still great ways to establish relationships with customers and prospects.
Build brand awareness
Online articles/blog posts help you build brand awareness with audiences that may not have heard of your tech business yet. Or introduce you to audiences that only thought of you as “that” tech company and didn’t realize that your products solve other business obstacles they have.
Increase lead generation
Email newsletters are perfect for increasing lead generation, as they are an extremely focused way to address business obstacles and needs of your audience and showcase how your tech products solve those obstacles. You have their undivided attention in their inbox on a regular basis.
Develop post-sales marketing channels
Another area of your tech business that is helped by email newsletters and online articles/blog posts is in post-sales. According to CMI, only 22% of respondents used content marketing in their post-sales activities, which is a severely underdeveloped area. Retention, upsell/cross-selling, and loyalty generation among existing customers is critical today, given how much choice customers have out there. Sustaining the existing relationship is important, but so is growth. Expanding your reach within existing customers is the most efficient way to grow your tech business, and gives you the resources (time and money) to go after new business.
Showcasing the loyalty your customers have is also good for lead generation (and evangelism, which is not one of my favorite marketing terms, but is appropriate here.) New prospects and leads see how your existing customers stick with you after that initial trial period, upgrading and expanding their footprint with you. It’s a great testimonial for your tech products and company as a whole and is not lost on your prospects.
Order your content marketing relationship builder today.
Monthly Article/Blogging Packages
Nurture the prospects who would otherwise slip away with consistent articles on your business blog, LinkedIn Pulse, Medium, industry publications, guest blogs on other sites, and more. Without having to write anything yourself.
- Monthly packages of 3, 5, or 10 articles/blog posts start at $385 per month.
- Prices for ghost-written articles (published with your name) are higher. See this page for details.
Email Newsletter Packages
Connect with your customers and prospects through email. It’s still one of the best ways to stay in touch and helps you build rapport with your list and close more sales. Increase your MRR and reduce monthly churn with a regular email newsletter for your tech business.
- Monthly newsletters: Sent once a month start at $300
- Bi-Monthly Newsletters: Sent twice a month/every two weeks) start at $425
- Weekly Newsletters: Sent weekly, start at $625