+What are your qualifications as a technical copywriter?

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  • As a writer, I've written copy for over ten IT companies, and over 30 different software products.
  • I am a graduate of American Writers & Artists Institute's (AWAI) copywriting programs, am currently a member of AWAI's Circle of Success, and a former Senior Member of the Society for Technical Communicators (STC).
  • I have a Certificate in Technical Communications from George Brown College.
  • Before becoming a freelancer, I was a technical writer and team lead for companies like Workbrain (now Infor), McAfee, ESI Canada, GANZ Interactive, and CIBC.


+Are you really a geek who can write?

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Yes, I really am. I've written copy in software, hardware, financial services, infrastructure, web hosting, workforce management, scheduling, health benefits management, video gaming, Internet security, IT security, Agile, LEAN,  and many other areas.   100% of the writing I do is in and about technology.

Most important to you, I'm a business-to-business (B2B) copy specialist. Writing B2B copy is the core of my freelancing business, so I put all my skill, creativity, and knowledge into every piece of B2B copy I write. With all of my writing experience with articles, help files, release notes, emails, and case studies, I've learned how to engage all types of Geeks, from the developers and engineers to their bosses, product managers, and entrepreneurs.


+Do you have experience in my tech domain?

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If you sell to other technology businesses or industries, chances are I already have experience dealing with your type of product or service – or something very similar. Send me an email with your details, and we can talk more about your specific product.

+Who are your clients, and what do they say about you?

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I've worked with many different companies in the technology industry, such as:

  • CIBC (financial services)
  • Hostopia (web hosting)
  • ESI Canada (health benefits management)
  • Workbrain (now Infor) (workforce management)
  • McAfee (Internet security)
  • GANZ Interactive (video games)

For testimonials from my clients, check out my testimonials page.


+What kind of assignments do you handle?

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I currently write the following types of copywriting assignments: case studies, newsletter articles, and web content, as well as manage social media content for Technology companies. But that's just what I'm focusing on right now. So if you want to work on something else, send me an email, and let's talk about it.

My specialty is my ability to write clear, credible, persuasive copy about a wide range of Technology products and services, from the simple to the highly complex.

I am able to quickly grasp complex marketing problems and understand sophisticated technologies. My clients like the fact I understand them, so I can sit down with software developers, network architects, and other Geeks and ask intelligent questions.

While I can't predict how many responses or leads my case studies, newsletter articles, or social media messages will generate for you, I can – and do – guarantee your satisfaction with the copy you receive from me.


+What does it cost to hire you for an assignment/project?

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For any copywriting assignment – case study, website content or social media campaign – just let me know what you have in mind, and I'll quote you a price. My Schedule of Estimated Fees gives you typical prices for a variety of different projects, and it's available upon request.

+How long will it take you to write my copy?

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The answer depends on your project, but for website copy and case studies, I like to have 2-3 weeks to work on your copy. That gives me adequate time to research, enhance, edit and revise until I’m completely satisfied with every word. Blog posts and newsletter articles take a little less time, but I like to have 1-2 weeks to work on it.

However, I understand if you can’t wait that long. If you have a rush job, please tell me your due date when you contact me. If I take on your project, I guarantee you will have the copy on your desk by this deadline date – or sooner. No matter what the deadline, the copy I submit to you will be my best work. You can depend on it.


+What happens if I want revisions to the copy?

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Let me know what the changes are, and I'll make them as soon as possible. There is no charge for revisions as long as they are assigned within 30 days and are not based on a change in the assignment made after the copy has been submitted.

+How do we get started?

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Easy. First, just tell me what you're selling and who you're selling it to. Next, send me URLs, emails, brochure, catalogue, or any other info which will give me the background I need to write your copy.  But don't worry about organizing anything, I'll do that. If I have any questions, I'll ask.

When you give me the go-ahead, I'll write the assignment for you. You will receive your copy on or before the deadline date. And remember: it's guaranteed to please you.