Repurposing content. It’s not just for recyclers anymore. And what busy tech marketer wouldn’t want a faster way to produce helpful, useful content for their audience? You all want to do it, so why aren’t you repurposing content? If you’re still not sure, here are 6 reasons why repurposing content is essential to a successful tech content marketing strategy.
1. Save Time
Repurposing your content will save you time and who doesn’t want that? Your tech content marketing strategy can be one of the most time-consuming aspects of your marketing plans, especially if you’re creating podcasts, videos, or webinars. Creating one of those from scratch takes a long time. Not to mention the accompanying blog posts and social media posts. So why not save your time and repurpose the content you already have into something else that will build your audience?
2. Extend the Life of Your Valuable Content
That eBook you wrote last quarter was great. And that webinar you produced was a raging success. They don’t need to be one and done pieces of content. The amazing webinar could live on in an opt-in email series that triples your sign-ups. That eBook you created could be recorded and published as a podcast. Just think of what more you could do with the content you already have!
3. Cut Out the Aimless Brainstorming
What should you do next? Excellent question and one that can lead you around in circles and be the death of your content production. So, what’s the solution? Repurposing your content! Your amazing ideas are already out there, ready to be transformed into something else. No need to come up with new ideas all the time. Simply transform your existing content into new formats and add in whatever’s appropriate. There are so many possibilities.
4. Become a Better Teacher
We all learn in different ways and so does your audience. You may learn a ton from a fantastic blog post, your audience may get more out of it when it’s transformed into a podcast. Or the other way around. People learn in different ways, so by repurposing your content, you make it easier for more people to learn.
5. Repeat. Repeat. Repeat.
Your audience may get your advice from a webinar or podcast and still want the same content in a free, downloadable guide. Why? Because they’ll have more resources to learn from. When your content is truly useful, your audience won’t be able to get enough of it. Whenever your favourite teacher/marketer/whoever releases amazing content, you almost always want it in every format available, right? Your audience is the same way and may feel the same way about your tech content. So get on with the repurposing!
6. Reach More People
The main reason you should want to repurpose your tech marketing content is that it’ll help you reach more people and grow your audience. The people who listen to podcasts for hours every day may not be the same people who read blogs. Your webinar attendees may be different from those who’d download a free guide or sign up for an email course. You can reach a wider audience by repurposing your content every single time. If building traffic is one of your goals, then this is a simple way to do it.
There you have it. Six reasons why repurposing your tech content is valuable to your business. Now, are you ready to repurpose your content? For help on repurposing your content, just send me a message today.