Any good freelance copywriter can work with a company to create good content, but most of them have no background in technology. It's difficult for them to communicate with Developers, understand the complex technical solutions they're writing about, and then see the business benefits of those technologies. This leads to slow and incorrect content development by the copywriter, painful review cycles with your content experts, and overall missed deadlines and delayed product rollouts.

In the absence of a technical copywriter (or because of Bug #1), often Technology companies get the wrong type of employees writing their marketing materials. Developers, QA Analysts and Product Managers are content experts, not copywriters. They are intimately familiar with the solution, but because they are so "close" to it, they aren't able to pull out the business benefits of the solution. Besides, they've got their own deadlines to meet, and they just don't have the time to develop marketing materials too.

Even if you have an in-house copywriting team, keeping up with the pace of technology development can be hard. New product launches, special projects, and staffing level changes impact their ability to produce marketing materials without freelance help.

As well as being passionate about computers and technology for more than 25 years, I've worked in the Technology industry as a writer for 10 years. This lets me dive to the core of your project quickly because I understand how Developers and Technical Directors work and behave in their natural technical environment.

Unlike other freelance copywriters, I am trained in the art of persuasive copywriting, having trained with AWAI (American Writers & Artists Inc.), the world’s leading trainer of direct-response copywriters and graphic designers. I have experience in business-to-business, business-to-consumer, and online copy for companies in a number of Technology industries (finance, enterprise health management, internet security.) And I'm also knowledgeable on the techniques needed to write specialized project types, like case studies, corporate blogs, trade articles, and can help you develop a social media presence.

I like to write and I like technology; so let me write about technology for you. Be it landing pages for your website that capture prospects, informative social media alerts and blog posts, content-rich articles or case studies that showcase your technical solutions, I'll write exactly what you need.