When software companies see infographics like this one from InsideView, you realize you’ve got to change up your marketing strategy if you want to stay current. This is especially true for software companies. Your customers are already there. So is your competition (if not, they’ll be there soon.) And your employees expect you to be there too.
Now before you go open a Twitter account and start typing away in 140 character chunks, finish reading this post. I’m offering you 13 helpful tips for your company Twitter account. These are good things to know if you’re just starting out, but they’re also good reminders to those of you who have been at it a while.
To make things easier for you, each of these tips is tweetable. Just copy + paste it into into your Twitter account and you’re good to go.
Without further ado:
- Personalize your Twitter background with company information. #spcbrpress
- Use industry keywords & phrases in your Twitter bio. #spcbrpress
- Share the content from other companies, blogs, & news sources that provides value to your followers. #spcbrpress
- See when your audience is most engaged by tracking clicks & retweets. #spcbrpress
- Don’t be scared to tweet offers & links to your own pages & sites to generate leads. You’re a business. #techtwittertips #spcbrpress
- Use a URL shortener for all links. Not only is it just good manners, it’s easier to track engagement. #spcbrpress
- Use the 80/20 rule: 80% of tweets should be about something other than your biz. Don’t make it all about you. #spcbrpress
- Use hashtags sparingly. Using too many can lead to lower readership. #spcbrpress
- Follow trade publications & industry associations for the latest information you can share. #spcbrpress
- Use a Twitter client to help manage your updates, including scheduling them for a future date & time. #spcbrpress
- Create a Twitter editorial calendar to keep you on track. #spcbrpress
- Get more than one staff member to tweet for your company. (But don’t lose site of your overall msg.) #spcbrpress
- Tweet regularly, but not every 5 minutes. Nobody likes to see you take over their Twitter feed. #spcbrpress
How about you, do have any other tips you’d like to add to the list? Hit the comments and let me know.
Julia Borgini + Spacebarpress help geeks sell their stuff. Contact her today to start your Twitter campaign and start selling socially.