Not all content is created equal, so why are you creating B2B content that looks like everybody else’s? It’s time to create better content for your audience. The secret to doing so is to do this one thing, and do it well. In fact, if you do it better than everyone else, then you’ll soon dominate your B2B market. What is that one thing?
Address a specific challenge your customer faces.
That’s it. Pretty simple, isn’t it?
Just like your product solves a particular challenge your audience faces, so too should your content. Highlight that challenge, and then solve it.
BAM! Suddenly you’ve got leads coming in from everywhere that content appears.
- You’re getting comments on the blog post where you explain the challenge and how your product solves it.
- Your social media messages are getting shared with tons of new audience members.
- Your toll-free phone line is burning up with people requesting information.
- Your newsletter list suddenly gained 20 new subscribers.
See how simple that is?
If your current content isn’t generating enough leads for you, take a moment to analyze it and see what you could change. Find out what challenges your customers face, and then craft content that addresses it. Interview your product development teams to find out specific benefits your product has, then match them up to content you could create right now. Find better writers in your organization to crank out that content. Better yet, hire a freelance copywriter who’s sole purpose is to help you create better content. Your B2B content marketing pieces should be the best they can be, so getting help can be the thing that pushes you over the top.