weathering the ai storm: Learn when to use it

AI tools make as lot of tasks easier, so knowing how to use it is a useful skill. There are so many out there, with more coming every day, that not acknowledging AI or learning how to use a couple of them is just silly. But knowing when to use AI is even more critical.…

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4 ways to becoming a better creative leader

The content I’m getting from my freelancers is TERRIBLE. I’ve run through 5 different people for this project and NONE of them are nailing it. I’m never going to find the right one and I’ll be stuck doing all of the work myself. many a creative leader Here’s a little secret you might not have…

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Why you’re losing good freelancers

Why can’t I find & keep good freelancers on my roster? The simplest answer is that you’re not paying good freelancers what they’re worth. In my 12+ years as a freelance technical copywriter, I run into at least one or two prospective clients a year that balk at my rates. And that’s fine. Why? Because…

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2023 Year in Review – Writing, creators, and other stuff

I know many freelancers do yearly recaps and I thought I’d start too. Mainly as a way to remind myself of the good that happened over the year and also to stay accountable for things I want to do in the future. The biggest reason I went freelance was to own my schedule, my income,…

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What your content brief says about you

I’ve worked from all sorts of content briefs. Some are lists sent in an email, others are docs with sections, and yet others are full on templatized tables that are used for everyone from the graphic designer to the VP of marketing. While I appreciate it when a client sends me any kind of brief,…

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