Julia Borgini
Printer security isn’t a sexy topic. But HP knows it’s an important part of any company’s cybersecurity plan. So they decided to take their latest marketing campaign up a notch. Instead of just publishing some use case examples of …
Who likes B2B customers? You do. As a SaaS company, you like selling to B2B customers. They boost your brand’s credibility and provide powerful social proof. Since they tend to stick around for longer than B2C customers, they lower …
Read moreThe Information You Need to Sell Your SaaS Product to B2B Customers
I still call myself a freelancer (a freelance technical copywriter, to be exact). It’s just a word, but one that I see getting trashed on a semi-regular basis online. Usually by someone else who does the same work as …
CMI put out their latest technology industry content marketing report and it’s always interesting to see what they find out about the circuitous route B2B tech sales and marketing take. Interesting tech content marketing stats I’m using “interesting” in …
One of my core services is monthly blogging for B2B tech companies. As I tend to get the same sorts of questions about this work, I thought I’d write up a case study of how that work went with …
Read moreCase Study: Writing Monthly Blog Posts for ServiceRocket
With the unofficial soft relaunch of my blog, I want to make sure I’m writing content that you want to read. So I want to ask you about your biggest tech marketing obstacles. What item stays on your To …
Read moreOver to you: What’s your biggest tech marketing obstacle?
Who’s tired of all the negative content online? *raises hand* Me too. Find out how you can publish more positive content & engage with customers better.
Ever wonder how some authors or brands seem to pop up everywhere, showcasing their ideas to thousands of readers who aren’t even aware of them? They’re using content syndication to republish their content on third-party sites. Syndication gives them: Access …
Read moreUltimate guide to content syndication of your business blog
Podcasts. They’re everywhere. It could be a recap of your favorite TV show, an interview with a respected business leader, or the latest episode in that serialized story, podcasts are here to stay. Podcasting is the emerging platform for …
Today I completed one of the newest admin tasks of being a website owner: buying an SSL certificate for my website. While I don’t do any eCommerce transactions through it, nor is it an “official” corporate site, my site …