Julia Borgini
The B2B buying cycle might be long, but that doesn’t mean your tech content marketing should be. You only need to use the number of words it takes to convince your buyer to keep you on their vendor shortlist. …
One of my services is article writing for B2B tech & SaaS companies. Slightly different than blogging, article writing is a little more informational, educational, and news-y (to use the technical writing term). I like working on these projects …
Read moreCase Study: Regular Articles for an Online Magazine
You’re more expensive than other copywriters out there. Many of my prospects… I hear that comment a lot, mainly from prospects. It’s actually one of the reasons I started publishing prices on my website. I want to be absolutely …
You’ve got your tech content marketing strategy ready, buy-in from upper management, and the budget ready to spend. Now what? You need the resources to execute your plans. More specifically, you need a copywriter to work on your campaigns, …
With all the great SaaS tech available out there, it’s hard to avoid getting sucked in to a new purchase every week. After all, these are AWESOME tools that will DISRUPT [insert industry here], right? Surely, you NEED to …
Read moreHow to Keep Your Focus in a Busy, Tech-filled World
While not one of my core services, white papers are a powerful marketing asset for any B2B tech company. Use them to explain a complex tech concept, demonstrate your thought leadership, or spark engagement with your audience. I’ve written …
Printer security isn’t a sexy topic. But HP knows it’s an important part of any company’s cybersecurity plan. So they decided to take their latest marketing campaign up a notch. Instead of just publishing some use case examples of …
Who likes B2B customers? You do. As a SaaS company, you like selling to B2B customers. They boost your brand’s credibility and provide powerful social proof. Since they tend to stick around for longer than B2C customers, they lower …
Read moreThe Information You Need to Sell Your SaaS Product to B2B Customers
I still call myself a freelancer (a freelance technical copywriter, to be exact). It’s just a word, but one that I see getting trashed on a semi-regular basis online. Usually by someone else who does the same work as …
CMI put out their latest technology industry content marketing report and it’s always interesting to see what they find out about the circuitous route B2B tech sales and marketing take. Interesting tech content marketing stats I’m using “interesting” in …