One of my core services is monthly blogging for B2B tech companies. As I tend to get the same sorts of questions about this work,… Read More »Case Study: Writing Monthly Blog Posts for ServiceRocket
With the unofficial soft relaunch of my blog, I want to make sure I’m writing content that you want to read. So I want to… Read More »Over to You: What’s Your Biggest Tech Marketing Obstacle?
Who’s tired of all the negative content online? *raises hand* Me too. Find out how you can publish more positive content & engage with customers better.
Repurposing or regenerating content is easy to do with evergreen content, since you know it’ll always be relevant and valuable to your audience. But what… Read More »Repurposing Content is Hard Without a Plan
Today’s technology empowers learners to continue to learn by doing, by practicing what you’re teaching, and by asking questions without necessarily being in the same location. As… Read More »Repurposing Live Content into eLearning
Publishing content regularly is important, but how do you come up with ideas to keep the pipeline fed? Here’s a secret: you already have all your… Read More »5 Repurposing Hacks to Save You Time & Brain Power
Regenerating content. It’s not just for recyclers anymore. And what busy tech marketer wouldn’t want a faster way to produce helpful, useful content for their… Read More »6 Reasons Why Repurposing Content is Essential to a Successful Content Marketing Strategy
At least once a week, two newsletters appear in my inbox that have nothing to do with marketing or copywriting: Further from Brian Clark and the… Read More »Two Strategies that Keep People Reading Your Tech Content
How is your current tech content marketing program doing? Are you losing leads and web page views? It’s probably because you don’t have a consistent… Read More »Why a Consistent Tech Content Marketing Message Is Critical