25 B2B Marketing Stats for Autumn

With the arrival of autumn here in the northern hemisphere, thoughts turn to the end of the year and next year’s B2B marketing budget. You’re probably starting to get meeting invites to discuss next year’s marketing budget, and you’re starting to pull together the information you’ll need to get all the resources you need. Look no further, here are 25 stats you can use to in your presentations and discussions.

73% of global traffic on business services websites comes from organic search (source: BrightEdge)

A little more than two-thirds of B2B marketers use data to analyze their customers (source: Bizo)

48% of emails generate a qualified lead for B2B marketers (source: Chief Marketer)

45% of B2B marketers think their email prospects turn into qualified leads (source: Bizo)

53% of B2B marketers are using content marketing programs to generate new leads (source: Chief Marketer)

44% of B2B marketers are using webinars to generate new leads (source: Chief Marketer)

Only one-quarter of sales people feel they collaborate well with marketing colleagues to develop marketing assets (source: Demand Metric)

42% of sales people are rarely or never involved in the development of marketing assets (source: Brainshark)

62% of B2B marketers develop content on an ad hoc basis, ignoring the idea of a long-term marketing strategy (source: Forrester, the Business Marketing Association, and the Online Marketing Institute)

61% of marketers use responsive web design as part of their mobile SEO (source: Regalix)

56% of marketers integrate content marketing with SEO (source: Regalix)

75% of B2B marketers use videos during the introduction stage of their B2B product’s lifecycle (source: Regalix)

An average of 7 executives are involved in the B2B buying decision in the US (source: Text100)

55% of B2B marketers feel that videos are the most effective blog post type they publish (source: B2BMarketing.net)

62% of B2B buyers learn about new developments and best practices in their industry online (source: CMO Council & NetLine)

$16.6 billion: Amount of money invested by B2B marketers in digital content publishing (source: CMO Council)

98% of B2B marketers around the world are using in-house email marketing (source: eMarketer)

62% of marketers say their digital marketing efforts are successful (source: Ascend2)

49% of marketers want to increase their conversion rates next year (source: Ascend2)

58 % of marketers say that content creation is their biggest challenge (source: Ascend2)

80% of B2B decision makers prefer to get company information in a series of articles (source: Circle S Studio)

B2B marketers capture their leads’ email addresses 89% of the time (source: NetProspex)

48% of B2B small business marketers have a documented content strategy (source: CMI)

65% of B2B marketers have not established lead nurturing (source: Gleanster Research)

82% of buyers say they trust a company more when its CEO and senior leadership team are active on social media (source:  TopRank)