*iN 29 – What do changing seasons have to do with marketing?
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*iN 28 – Why it’s not up to your readers to “pay” for your content.
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*iN 27 – The SEO trick that’s just for SaaS companies.
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*iN 26 – What do banks, annual training, and content marketing have in common?
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Freelance Stories: Why I Switched Back to FreshBooks
What could make me switch from a free accounting tool back to one that charges me in US$? Find out.
What I Need From Clients to Write Tech Content and Copy
One of the questions I get from prospective clients is, “What do you need from me to start writing?” Great question. Every project and client… Read More »What I Need From Clients to Write Tech Content and Copy
Case Study: From blog posts to white papers
Earlier this year, one of my clients asked me to write a series of articles comparing various marketing tech apps. I ghost wrote them for… Read More »Case Study: From blog posts to white papers
Why I Ask Prospects 10+ Questions Before We Work Together
When prospects reach out to me about collaborating on a project, I have them pass through a quick Q&A before we even speak. They answer… Read More »Why I Ask Prospects 10+ Questions Before We Work Together
Getting Back to Regular Programming (& Why I’m Unemployable)
It’s now been a month since I’ve been back to full-time freelancing and I have to say, I’m so glad I did. Sure, the regular… Read More »Getting Back to Regular Programming (& Why I’m Unemployable)
4 Reasons Why You Should Care About the People in Your Database
I’m always amused when I get an email from someone asking if my “corporation” would like a free trial of some piece of software. That… Read More »4 Reasons Why You Should Care About the People in Your Database