What is a Technical Copywriter

I get this question all the time. Or rather, they assume a technical writer is the same thing as a technical copywriter, which is not the case. We both communicate technical or specialized topics to an audience, such as writing about SaaS, medical procedures, or aviation regulations.  We both communicate using technology, whether it’s a web …

Read moreWhat is a Technical Copywriter

What’s Your Tech USP?

What's your USP? Your tech company needs one. Julia Borgini @spacebarpress.com

I still remember one of the first iPod commercials I ever saw. It was during one of my favourite television shows, and there was this almost cartoon-like commercial of people dancing to a really cool song I had never heard before (“Hey Mama” by the Black Eyed Peas.) It had different colours for each person …

Read moreWhat’s Your Tech USP?