I get this question all the time. Or rather, they assume a technical writer is the same thing as a technical copywriter, which is not the case. We both communicate technical or specialized topics to an audience, such as writing …
Tech case studies (AKA tech success stories) are reports companies product to demonstrate how they helped clients solve problems using their tech product or service. It’s a fancy way for a tech company to pat themselves on the back to …
So, your IT company needs content, and your in-house writers don’t have the skills or the time to work on it. You need to hire a freelance technical copywriter, but have a ton of questions: Does she really get …
Your tech marketing materials have to do a lot of work. They’ve got to reach different decision makers who are at different stages of the B2B buying cycle. Learn how to power up your content & copy with 4 …
Read moreFour Questions to Ask Your Tech Marketing Materials
While waiting in the returns line at Best Buy Christmas, my smartphone beeped with a text message from a friend. He was wondering where I was. I replied, and then, because I already had the phone out, (and the …
Sometimes the simplest things can bring you the most reward. Find out how to increase your ROI with a single marketing tool. A former colleague of mine was well-known in our department for over -complicating his work. At meetings …
I still remember one of the first iPod commercials I ever saw. It was during one of my favourite television shows, and there was this almost cartoon-like commercial of people dancing to a really cool song I had never …