I get this question all the time. Or rather, they assume a technical writer is the same thing as a technical copywriter, which is not the case. We both communicate technical or specialized topics to an audience, such as writing about SaaS, medical procedures, or aviation regulations. We both communicate using technology, whether it’s a web …
Tech case studies (AKA tech success stories) are reports companies product to demonstrate how they helped clients solve problems using their tech product or service. It’s a fancy way for a tech company to pat themselves on the back to show how valuable their products are to their customers. They are a simple and effective way …
So, your IT company needs content, and your in-house writers don’t have the skills or the time to work on it. You need to hire a freelance technical copywriter, but have a ton of questions: Does she really get our technology? How much will it cost? Can she be ready with the content by our …
Your tech marketing materials have to do a lot of work. They’ve got to reach different decision makers who are at different stages of the B2B buying cycle. Learn how to power up your content & copy with 4 simple questions. As writers, we’re often caught up in the words, trying to find just the …
Read moreFour Questions to Ask Your Tech Marketing Materials
While waiting in the returns line at Best Buy Christmas, my smartphone beeped with a text message from a friend. He was wondering where I was. I replied, and then, because I already had the phone out, (and the lineup was moving very slowly,) I checked my social media accounts. On a whim, I posted …
Sometimes the simplest things can bring you the most reward. Find out how to increase your ROI with a single marketing tool. A former colleague of mine was well-known in our department for over -complicating his work. At meetings he would sit down with his laptop and spend 5 minutes getting ready to take notes …
I still remember one of the first iPod commercials I ever saw. It was during one of my favourite television shows, and there was this almost cartoon-like commercial of people dancing to a really cool song I had never heard before (“Hey Mama” by the Black Eyed Peas.) It had different colours for each person …