One of my core services is monthly blogging for B2B tech companies. As I tend to get the same sorts of questions about this work, I thought I’d write up a case study of how that work went with …
Read moreCase Study: Writing Monthly Blog Posts for ServiceRocket
With the unofficial soft relaunch of my blog, I want to make sure I’m writing content that you want to read. So I want to ask you about your biggest tech marketing obstacles. What item stays on your To …
Read moreOver to You: What’s Your Biggest Tech Marketing Obstacle?
Who’s tired of all the negative content online? *raises hand* Me too. Find out how you can publish more positive content & engage with customers better.
Today I completed one of the newest admin tasks of being a website owner: buying an SSL certificate for my website. While I don’t do any eCommerce transactions through it, nor is it an “official” corporate site, my site …
Repurposing or regenerating content is easy to do with evergreen content, since you know it’ll always be relevant and valuable to your audience. But what about any net-new content you create? Is there a way to create it so …
Today’s technology empowers learners to continue to learn by doing, by practicing what you’re teaching, and by asking questions without necessarily being in the same location. As learning designers, you’ve got to decide what’s the best format and mode for your …
Publishing content regularly is important, but how do you come up with ideas to keep the pipeline fed? Here’s a secret: you already have all your ideas, they’re just in a different format. By taking the content you already have …
Regenerating content. It’s not just for recyclers anymore. And what busy tech marketer wouldn’t want a faster way to produce helpful, useful content for their audience? You all want to do it, so why aren’t you regenerating content? If …
Read more6 Reasons Why Repurposing Content is Essential to a Successful Content Marketing Strategy
At least once a week, two newsletters appear in my inbox that have nothing to do with marketing or copywriting: Further from Brian Clark and the RW rundown from Runner’s World. One is about living your best life, while the …
Read moreTwo Strategies that Keep People Reading Your Tech Content
How is your current tech content marketing program doing? Are you losing leads and web page views? It’s probably because you don’t have a consistent tech content marketing message. Prospects instinctively say “No” and move on to your competitor’s …
Read moreWhy a Consistent Tech Content Marketing Message Is Critical