Podcasts. They’re everywhere. It could be a recap of your favorite TV show, an interview with a respected business leader, or the latest episode in that serialized story, podcasts are here to stay. Podcasting is the emerging platform for …
Today I completed one of the newest admin tasks of being a website owner: buying an SSL certificate for my website. While I don’t do any eCommerce transactions through it, nor is it an “official” corporate site, my site …
Look at your business blog. It’s probably chock-full of great content that you’d love to get out in front of your audience again, right? But you’re not sure which blog posts to regenerate. Do you regenerate the list post …
Repurposing or regenerating content is easy to do with evergreen content, since you know it’ll always be relevant and valuable to your audience. But what about any net-new content you create? Is there a way to create it so …
SEO. You’ve read all the posts on how it’s important for your tech and sports tech website. You’ve tweaked all the keywords on your site, made sure to include them in your webpages, and you’re still wondering where the …
Read moreUse this plan to drive SEO rankings for your business blog more easily
Repurposing content doesn’t have to be an overly complex process or activity. Simply take a good quality piece of content and see how you can transform it. Take a podcast and turn it into a checklist and blog post. …
As busy marketers, we want to make our content work as hard as it can, right? If there’s any way you can make a single piece of content do double- and triple- duty, then you’re all for it. …
Richard Childress Racing (RCR) recently teamed up with the Dow Chemical Company to launch an online education program for kids highlighting the importance of STEM education (science, technology, engineering, and math) in racing. The Speed of STEM program is …
Today’s technology empowers learners to continue to learn by doing, by practicing what you’re teaching, and by asking questions without necessarily being in the same location. As learning designers, you’ve got to decide what’s the best format and mode for your …
Publishing content regularly is important, but how do you come up with ideas to keep the pipeline fed? Here’s a secret: you already have all your ideas, they’re just in a different format. By taking the content you already have …