One of my core services is monthly blogging for B2B tech companies. As I tend to get the same sorts of questions about this work, I thought I’d write up a case study of how that work went with …
Read moreCase Study: Writing Monthly Blog Posts for ServiceRocket
With the unofficial soft relaunch of my blog, I want to make sure I’m writing content that you want to read. So I want to ask you about your biggest tech marketing obstacles. What item stays on your To …
Read moreOver to You: What’s Your Biggest Tech Marketing Obstacle?
Who’s tired of all the negative content online? *raises hand* Me too. Find out how you can publish more positive content & engage with customers better.
Ever wonder how some authors or brands seem to pop up everywhere, showcasing their ideas to thousands of readers who aren’t even aware of them? They’re using content syndication to republish their content on third-party sites. Syndication gives them: Access …
Read moreUltimate Guide to Content Syndication of Your Business Blog
Podcasts. They’re everywhere. It could be a recap of your favorite TV show, an interview with a respected business leader, or the latest episode in that serialized story, podcasts are here to stay. Podcasting is the emerging platform for …
Today I completed one of the newest admin tasks of being a website owner: buying an SSL certificate for my website. While I don’t do any eCommerce transactions through it, nor is it an “official” corporate site, my site …
Look at your business blog. It’s probably chock-full of great content that you’d love to get out in front of your audience again, right? But you’re not sure which blog posts to regenerate. Do you regenerate the list post …
Repurposing or regenerating content is easy to do with evergreen content, since you know it’ll always be relevant and valuable to your audience. But what about any net-new content you create? Is there a way to create it so …
SEO. You’ve read all the posts on how it’s important for your tech and sports tech website. You’ve tweaked all the keywords on your site, made sure to include them in your webpages, and you’re still wondering where the …
Read moreUse this Plan to Drive SEO Rankings for Your Business Blog More Easily
Repurposing content doesn’t have to be an overly complex process or activity. Simply take a good quality piece of content and see how you can transform it. Take a podcast and turn it into a checklist and blog post. …