SEO. You’ve read all the posts on how it’s important for your tech and sports tech website. You’ve tweaked all the keywords on your site, made sure to include them in your webpages, and you’re still wondering where the …
Read moreUse this plan to drive SEO rankings for your business blog more easily
Repurposing content doesn’t have to be an overly complex process or activity. Simply take a good quality piece of content and see how you can transform it. Take a podcast and turn it into a checklist and blog post. …
As busy marketers, we want to make our content work as hard as it can, right? If there’s any way you can make a single piece of content do double- and triple- duty, then you’re all for it. …
Richard Childress Racing (RCR) recently teamed up with the Dow Chemical Company to launch an online education program for kids highlighting the importance of STEM education (science, technology, engineering, and math) in racing. The Speed of STEM program is …
Read moreSpeed of STEM: How NASCAR is helping promote STEM education
Today’s technology empowers learners to continue to learn by doing, by practicing what you’re teaching, and by asking questions without necessarily being in the same location. As learning designers, you’ve got to decide what’s the best format and mode for your …
Publishing content regularly is important, but how do you come up with ideas to keep the pipeline fed? Here’s a secret: you already have all your ideas, they’re just in a different format. By taking the content you already have …
Read moreOut of ideas for LinkedIn? Here are 5 regenerating hacks to save you time & brain power
Regenerating content. It’s not just for recyclers anymore. And what busy tech marketer wouldn’t want a faster way to produce helpful, useful content for their audience? You all want to do it, so why aren’t you regenerating content? If …
Read more6 reasons why regenerating content is essential to a successful content marketing strategy
It’s hard to face that blank page, that blank blog post page that you should be writing today. Yet it’s just one of the million things on your To Do list but it’s just too hard to face. You …
You’re proud of your tech product and you want to let everyone know about it. You planned it out and worked hard on it. And that’s when it happens. You start talking! Excitedly! About your product! And all the wonderful …
Read moreSettle down! Why using too many exclamation points is killing your tech content
At least once a week, two newsletters appear in my inbox that have nothing to do with marketing or copywriting: Further from Brian Clark and the RW rundown from Runner’s World. One is about living your best life, while the …
Read moreTwo strategies that keep people reading your tech content