Richard Childress Racing (RCR) recently teamed up with the Dow Chemical Company to launch an online education program for kids highlighting the importance of STEM education (science, technology, engineering, and …
Read moreSpeed of STEM: How NASCAR is helping promote STEM education
Today’s technology empowers learners to continue to learn by doing, by practicing what you’re teaching, and by asking questions without necessarily being in the same location. As learning designers, you’ve got to …
Publishing content regularly is important, but how do you come up with ideas to keep the pipeline fed? Here’s a secret: you already have all your ideas, they’re just in a …
Read moreOut of ideas for LinkedIn? Here are 5 regenerating hacks to save you time & brain power
Regenerating content. It’s not just for recyclers anymore. And what busy tech marketer wouldn’t want a faster way to produce helpful, useful content for their audience? You all want to …
Read more6 reasons why regenerating content is essential to a successful content marketing strategy
It’s hard to face that blank page, that blank blog post page that you should be writing today. Yet it’s just one of the million things on your To Do …
You’re proud of your tech product and you want to let everyone know about it. You planned it out and worked hard on it. And that’s when it happens. You start …
Read moreSettle down! Why using too many exclamation points is killing your tech content
At least once a week, two newsletters appear in my inbox that have nothing to do with marketing or copywriting: Further from Brian Clark and the RW rundown from Runner’s World. …
Read moreTwo strategies that keep people reading your tech content
How is your current tech content marketing program doing? Are you losing leads and web page views? It’s probably because you don’t have a consistent tech content marketing message. Prospects …
Read moreWhy a consistent tech content marketing message is critical
Over the last couple of years, I’ve started running again. I used to do it regularly years ago but forgot about it as life and work got in the way. Then …
Previously I explained the benefits to a Tech Marketing Playbook and the signs you need a TMP for your tech products or services. Today I’m going to review what a TMP is …
Read moreHow to build & arrange your Tech Marketing Playbook