How to Keep Your Focus in a Busy, Tech-filled World
With all the great SaaS tech available out there, it’s hard to avoid getting sucked in to a new purchase every week. After all, these… Read More »How to Keep Your Focus in a Busy, Tech-filled World
Case Study: White Paper for Non-profit
While not one of my core services, white papers are a powerful marketing asset for any B2B tech company. Use them to explain a complex… Read More »Case Study: White Paper for Non-profit
Think Like a Publisher, Not a Marketer
Printer security isn’t a sexy topic. But HP knows it’s an important part of any company’s cybersecurity plan. So they decided to take their latest… Read More »Think Like a Publisher, Not a Marketer
The Information You Need to Sell Your SaaS Product to B2B Customers
Who likes B2B customers? You do. As a SaaS company, you like selling to B2B customers. They boost your brand’s credibility and provide powerful social… Read More »The Information You Need to Sell Your SaaS Product to B2B Customers
Why I DO Use the Word ‘Freelancer’
I still call myself a freelancer (a freelance technical copywriter, to be exact). It’s just a word, but one that I see getting trashed on… Read More »Why I DO Use the Word ‘Freelancer’
What’s New in Tech Content Marketing?
CMI put out their latest technology industry content marketing report and it’s always interesting to see what they find out about the circuitous route B2B… Read More »What’s New in Tech Content Marketing?
Case Study: Writing Monthly Blog Posts for ServiceRocket
One of my core services is monthly blogging for B2B tech companies. As I tend to get the same sorts of questions about this work,… Read More »Case Study: Writing Monthly Blog Posts for ServiceRocket
Over to You: What’s Your Biggest Tech Marketing Obstacle?
With the unofficial soft relaunch of my blog, I want to make sure I’m writing content that you want to read. So I want to… Read More »Over to You: What’s Your Biggest Tech Marketing Obstacle?
Publish Content with a Positive Spin and Go Get’em
Who’s tired of all the negative content online? *raises hand* Me too. Find out how you can publish more positive content & engage with customers better.
A Day in the Life of a Website Owner
Today I completed one of the newest admin tasks of being a website owner: buying an SSL certificate for my website. While I don’t do… Read More »A Day in the Life of a Website Owner