How is your current tech content marketing program doing? Are you losing leads and web page views? It’s probably because you don’t have a consistent tech content marketing message. Prospects instinctively say “No” and move on to your competitor’s …
Read moreWhy a consistent tech content marketing message is critical
Over the last couple of years, I’ve started running again. I used to do it regularly years ago but forgot about it as life and work got in the way. Then 5 years ago I went through a rough stretch …
Previously I explained the benefits to a Tech Marketing Playbook and the signs you need a TMP for your tech products or services. Today I’m going to review what a TMP is and then give you an outline to create one …
Read moreHow to build & arrange your Tech Marketing Playbook
Tech marketers are busy people. You’re working on a million things at any one given time, all in the name of growing your tech business. You would love to have a single, integrated messaging document or platform that helps …
So, how’s your year going? Got your content marketing strategy all sorted out and humming along? No? Well, that’s okay. There’s still time to sort it out; in fact, there’s always time to sort it out. Tech marketers do it …
When I first read the title of Kathy Klotz-Guest‘s post on the Convince and Convert blog, I was curious. (Good job on the title, BTW!) “10 Ways to Kiss Boring Goodbye in 2017” she said. But boring in what? Marketing? …
If you follow me on Twitter you know how much I love sharing great marketing with you. I try to keep up with my shares regularly so there’s always something being sent out, but in case you missed any of …
It’s the start of the year, which means the gym is probably more crowded than you’ve ever seen before. But only for a short time, as most of those people start off with the best of intentions, but then …
It’s the 2nd day of 2017. Have you already made your content marketing plans for the year? No? Phew, me neither. I have all these grand plans of sitting down and planning out what I’d like to accomplish this year, …
Being useful must be part of your entire company’s DNA — not just the DNA of a small, centralized team. — Jay Baer, Youtility Because of my previous life as a technical writer, where 100% of my writing was education-related, this …