At least once a week, two newsletters appear in my inbox that have nothing to do with marketing or copywriting: Further from Brian Clark and the RW rundown from Runner’s World. One is about living your best life, while the …
Read moreTwo strategies that keep people reading your tech content
How is your current tech content marketing program doing? Are you losing leads and web page views? It’s probably because you don’t have a consistent tech content marketing message. Prospects instinctively say “No” and move on to your competitor’s …
Read moreWhy a consistent tech content marketing message is critical
Over the last couple of years, I’ve started running again. I used to do it regularly years ago but forgot about it as life and work got in the way. Then 5 years ago I went through a rough stretch …
Previously I explained the benefits to a Tech Marketing Playbook and the signs you need a TMP for your tech products or services. Today I’m going to review what a TMP is and then give you an outline to create one …
Read moreHow to build & arrange your Tech Marketing Playbook
Tech marketers are busy people. You’re working on a million things at any one given time, all in the name of growing your tech business. You would love to have a single, integrated messaging document or platform that helps …
So, how’s your year going? Got your content marketing strategy all sorted out and humming along? No? Well, that’s okay. There’s still time to sort it out; in fact, there’s always time to sort it out. Tech marketers do it …
When I first read the title of Kathy Klotz-Guest‘s post on the Convince and Convert blog, I was curious. (Good job on the title, BTW!) “10 Ways to Kiss Boring Goodbye in 2017” she said. But boring in what? Marketing? …
If you follow me on Twitter you know how much I love sharing great marketing with you. I try to keep up with my shares regularly so there’s always something being sent out, but in case you missed any of …
It’s the start of the year, which means the gym is probably more crowded than you’ve ever seen before. But only for a short time, as most of those people start off with the best of intentions, but then …
It’s the 2nd day of 2017. Have you already made your content marketing plans for the year? No? Phew, me neither. I have all these grand plans of sitting down and planning out what I’d like to accomplish this year, …