4 Ways Clever Marketers Repurpose Content
As busy marketers, we want to make our content work as hard as it can, right? If there’s any way you can make a single piece of content do double- and triple- duty, then you’re all for it. …
Speed of STEM: How NASCAR is promoting STEM
Richard Childress Racing (RCR) recently teamed up with the Dow Chemical Company to launch an online education program for kids highlighting the importance of STEM education (science, technology, engineering, and math) in racing. The Speed of STEM program is …
Repurposing Live Content into eLearning
Today’s technology empowers learners to continue to learn by doing, by practicing what you’re teaching, and by asking questions without necessarily being in the same location. As learning designers, you’ve got to decide what’s the best format and mode for your …
5 Repurposing Hacks to Save You Time & Brain Power
Publishing content regularly is important, but how do you come up with ideas to keep the pipeline fed? Here’s a secret: you already have all your ideas, they’re just in a different format. By taking the content you already have …
6 Reasons Why Repurposing Content is Essential to a Successful Content Marketing Strategy
Regenerating content. It’s not just for recyclers anymore. And what busy tech marketer wouldn’t want a faster way to produce helpful, useful content for their audience? You all want to do it, so why aren’t you regenerating content? If …
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5 Ways to Create Content When You Dislike Writing
It’s hard to face that blank page, that blank blog post page that you should be writing today. Yet it’s just one of the million things on your To Do list but it’s just too hard to face. You …
Settle Down! Why Using Too Many Exclamation Points is Killing Your Tech Content
You’re proud of your tech product and you want to let everyone know about it. You planned it out and worked hard on it. And that’s when it happens. You start talking! Excitedly! About your product! And all the wonderful …
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Two Strategies that Keep People Reading Your Tech Content
At least once a week, two newsletters appear in my inbox that have nothing to do with marketing or copywriting: Further from Brian Clark and the RW rundown from Runner’s World. One is about living your best life, while the …
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Why a Consistent Tech Content Marketing Message Is Critical
How is your current tech content marketing program doing? Are you losing leads and web page views? It’s probably because you don’t have a consistent tech content marketing message. Prospects instinctively say “No” and move on to your competitor’s …
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Working Smarter: How Fitness Fuels Creativity
Over the last couple of years, I’ve started running again. I used to do it regularly years ago but forgot about it as life and work got in the way. Then 5 years ago I went through a rough stretch …