Do you need a marketing playbook
Tech marketers are busy people. You’re working on a million things at any one given time, all in the name of growing your tech business. You would love to have …
The big benefits of a tech marketing playbook
So, how’s your year going? Got your content marketing strategy all sorted out and humming along? No? Well, that’s okay. There’s still time to sort it out; in fact, there’s …
Stop being boring with your tech content marketing
When I first read the title of Kathy Klotz-Guest‘s post on the Convince and Convert blog, I was curious. (Good job on the title, BTW!) “10 Ways to Kiss Boring Goodbye …
My favourite blog posts from 2016
If you follow me on Twitter you know how much I love sharing great marketing with you. I try to keep up with my shares regularly so there’s always something being …
Levelling up 2017
It’s the start of the year, which means the gym is probably more crowded than you’ve ever seen before. But only for a short time, as most of those people …
Time to plan: what are you doing in 2017?
It’s the 2nd day of 2017. Have you already made your content marketing plans for the year? No? Phew, me neither. I have all these grand plans of sitting down and …
3 simple steps to helpful tech content marketing
Being useful must be part of your entire company’s DNA — not just the DNA of a small, centralized team. — Jay Baer, Youtility Because of my previous life as a technical …
5 tips for writing engaging tech product descriptions
Many B2C tech products have it easy when it comes to presenting engaging and compelling product descriptions. The products are usually so obviously useful to consumers that the product description …
Read more5 tips for writing engaging tech product descriptions
Why small changes to your website give you the same SEO boost as brand new pages
Earlier this year I had a client ask me for help with their tech website. They wanted to completely revamp their site, from the layout and theme to the content and …
Read moreWhy small changes to your website give you the same SEO boost as brand new pages
Why Guest Posting Works…Every Time
Guest blogging helps you gain traffic, get in front of your audience, and boost your SEO ranking in a cost-effective way. – Mike Fishbein on guest posting Mike’s right. Guest blogging (or …