Repurposing or regenerating content is easy to do with evergreen content, since you know it’ll always be relevant and valuable to your audience. But what… Read More »Repurposing Content is Hard Without a Plan
Today’s technology empowers learners to continue to learn by doing, by practicing what you’re teaching, and by asking questions without necessarily being in the same location. As… Read More »Repurposing Live Content into eLearning
Publishing content regularly is important, but how do you come up with ideas to keep the pipeline fed? Here’s a secret: you already have all your… Read More »5 Repurposing Hacks to Save You Time & Brain Power
Regenerating content. It’s not just for recyclers anymore. And what busy tech marketer wouldn’t want a faster way to produce helpful, useful content for their… Read More »6 Reasons Why Repurposing Content is Essential to a Successful Content Marketing Strategy
At least once a week, two newsletters appear in my inbox that have nothing to do with marketing or copywriting: Further from Brian Clark and the… Read More »Two Strategies that Keep People Reading Your Tech Content
How is your current tech content marketing program doing? Are you losing leads and web page views? It’s probably because you don’t have a consistent… Read More »Why a Consistent Tech Content Marketing Message Is Critical
Previously I explained the benefits to a Tech Marketing Playbook and the signs you need a TMP for your tech products or services. Today I’m going to… Read More »How to Build & Arrange Your Tech Marketing Playbook
So, how’s your year going? Got your content marketing strategy all sorted out and humming along? No? Well, that’s okay. There’s still time to sort… Read More »The Big Benefits of a Tech Marketing Playbook
When I first read the title of Kathy Klotz-Guest‘s post on the Convince and Convert blog, I was curious. (Good job on the title, BTW!) “10… Read More »Stop Being Boring with Your Tech Content Marketing
If you follow me on Twitter you know how much I love sharing great marketing with you. I try to keep up with my shares regularly… Read More »My favourite blog posts from 2016