Do you often feel like:
- You don’t have the extra resources to help you write?
- You don’t want to invest in new content because you already have so much content?
- Writing for your business isn’t your thing?
- You want to do more content marketing, but don’t know where to start?
You’re not alone.
- You get more value out of the amazing content you’ve already created.
- You create “new-to-you” content without doing more work.
- You give your audience the valuable information they want.
- You help you audience overcome the obstacles they face everyday at work.
- You grow that audience into a community.
- Members of your community inspire and empower each other, all thanks to you.
All of this is great, but ultimately it leads to the main reason you’re creating all that content: to make more money for your company. You may not want to say that out loud, but it’s true.
Now there’s a way for you to eliminate all that content marketing frustration and let your helpful information shine (while making your company a lot of money).
A content marketing method
that regenerates your existing content into audience-building blog posts, guides, eBooks, and more.
Wait, what? That’s right. There’s a way for you to regenerate your ideas into helpful, valuable, and educational content without staring at a blank document or asking your boss for more resources in the budget.
All you have to do is buy the Content Regeneration Playbook™ and you’re set. This is a 3-phase content marketing process that’ll give your existing content new life, turning it into a format that’s more useful to you and valuable to your audience. You can choose to do all three phases or pick-and-choose the one(s) that work best for you.
Basically, the Content Regeneration Playbook™ looks like this:
This isn’t a quick & dirty content marketing tactic
You’re probably thinking, “Well Julia, the Content Regeneration Playbook™ seems pretty simple to me. It’s only got 3 phases!”
Okay yes, there are only 3 phases to it, but the Content Regeneration Playbook™ isn’t just something I slapped together overnight. It’s something I’ve developed over nearly 20 years in my work as a professional writer and marketer. Let me tell you the story of how I developed the Content Regeneration Playbook™…
Picture it, Toronto, the early ‘aughts…
I was working as a technical writer for a variety of technology companies. I created and published online help, administration and installation manuals, release notes—basically every kind of instructional content you can think of that taught users how to use a piece of software.It was hard work, but I enjoyed it. Then one of my colleagues told me about a powerful tactic he uses to get his work done faster. Don’t get me wrong, this was no shortcut. He still did his due diligence and produced quality work. But with this tactic, he was able to work smarter, not harder. (Cliched, but true.)
I tucked this tactic into my writing toolbox and took it with me wherever I worked. Software companies, insurance companies, video game producers, internet security companies, banks…it worked everywhere for me over the next 17 years.
When I started copywriting for these same tech companies in 2010 and learned more about direct response copywriting and content marketing, I realized it would work here too.
The very same tactic I used to produce instructional content for nearly 17 years. So I gave it a shot with one of my marketing clients — who loved it!
Not only did he love it, we discovered that the more we used it in their marketing campaigns, we discovered it was even more powerful than I’d originally though. Sure, my clients were already saving time and money by working with an outside copywriter (me), but we didn’t realize just how profoundly it was affecting their business overall.
As we worked together using this tactic, they made more sales each month. Increased their monthly renewals and expanded revenues with each customer (wider “land and expand” opportunities). Decreased monthly churn and calls to their support centers. Engaged more deeply with their customers, creating active and engaging communities, something they hadn’t done before.
So I tried it with another client to see if it was a fluke. Nope. It worked for them too. And another client. And another.
Pretty soon I was using this powerful tactic with all of my clients. We were creating amazing content that was useful to their audience at a fraction of the cost. They had more time to devote to their business and so did I.
Incredibly, this tactic freed us both up at the office and in our private lives. We both had more time to enjoy life more than we did before. Do the things we enjoyed doing with our friends and family. To “see our kids before the sun sets” as I heard it described.
If you’ve already guessed, that tactic was content regeneration.
Regenerating content is the perfect tactic for today’s busy world
Not only that, but you’ll be able to say you’re “green” since you’re not “adding” to the content “waste” by “re-using” what you’ve already created. You’ll 2X or 3X the ROI of your intial investment, ultimately saving money on your content marketing costs.
By regenerating your content instead of going net new, you can turn it into something that’s useful to your current marketing channels.
If you’ve heard enough and are ready to go, click here to get started.
Benefits to content regeneration
Connecting with new prospects
By regenerating your content, you’ll reach potential customers you wouldn’t have otherwise. That’s because not everyone watches videos, reads eBooks or whitepapers, or has time to listen to your excellent podcast. You’ll connect with new prospects in new ways, giving them more opportunities to read your content. An important thing to do because it takes multiple contacts with your ideal audience to get them to sign on the dotted line.
Adding your perspective to industry trends and information
Today it’s all about curating content and information. We’re sharing more than ever before online, so why not take advantage of that for your business. Curate your valuable content into a new format for a new marketing channel, and add your own take on it. Talk about how something is affecting your industry or market and let your audience curate your content.
Empowering your audience
Brian Clark said at a recent conference that “people will seek out those who offer to help them, be their guide, and mentor them as they become the person they want to be.” It’s true even for enterprise companies that sell to other enterprise companies. There are still people within those companies who are looking for help and mentorship in their day-to-day work. They want to know how to make your products work for them, making their life easier, and probably getting them noticed come bonus time. They want to be seen as the expert at their office and are looking for content that will help them become just that. That’s where you come in.
Increasing the value of your content
When you regenerate content into different formats and for different marketing channels, you’ll get it seen by more of your audience. Not everyone likes the same type of content, nor do they learn the same way. You will form a deeper connection with your audience because they’ll see you’re producing valuable content on a regular basis, in the way they like to consume content. From the outside, publishing regular content is a sign to the market that you care about your audience because you’re sharing the information with them. You’ll then increase the value of what you teach and share by regenerating it into another form of content that’s more easily shared and consumed.
- Webinar: Into a bonus how-to guide, blog series, or series of LinkedIn posts.
- Podcast: Into an audience-building blog post, share-worthy show notes, and more.
- eBook: Into an email sequence, series of social media quick tips, landing page for your latest product.
- eCourse: Into a valuable downloadable guide, email autoresponder course, content upgrades for a webinar series.