You wanted to know, so here you are. Answers to your burning questions about working with me, content repurposing, how we work together, and more…
Content repurposing FAQ
1. What’s the difference between repurposing and revising/revamping content? Isn’t it the same thing?
No, it’s not. The fundamental difference between repurposing and revamping is the purpose for which you’re using the content.
As HubSpot explains it, “When you revamp a piece of content, you’re continuing to use it for the same purpose it was originally intended, but updating it so it remains relevant and attractive to that audience.” For example, updating a report or blog post on social media to include new platforms and updated stats or images.
Repurposing content is transforming it from the original format and intent into a new format and using it for a different intent. For example, taking a series of blog posts on a particular topic that you used to generate website traffic and social media shares and turning it into a white paper that you’ll use as gated content to generate signups to a webinar.
2. Do you actually do any writing?
Yes. Using your existing content as a foundation, I regenerate it to match your current marketing strategy, add in relevant updated information, and match it to your existing marketing voice and style. I’m rewriting the content.
3. Doesn’t this mean I’m paying twice for the same content?
No, it means we’re extracting more value out of the content you already paid for. In essence, we’re re-investing in the value by transforming it into a new format that some of your audience may not have seen the first time. You’re getting twice the value out of it for the initial investment. That’s not to say my time and expertise are free, but you’ll get even more value out of that initial investment by working with me.
4. How do I integrate the regenerated content into my customer success programs or content marketing channels/funnels?
When we work together, we’ll talk about where you’re currently using the content and where you want it to go. We’ll see where the repurposed content fits best, then it’s up to you to start using it as we discussed. I only provide you with the content, it’s up to you to insert it into your workflow or tech solution like your marketing automation software.
5. Will I have to spend a lot of time analyzing your work to make sure it matches our current style/voice?
No, you’ll be able to use the repurposed content right away because:
- I’ll have your existing content as a model.
- I’ll take a look at your current messaging in other channels to see if it matches or if anything’s changed.
- I’ll make sure that the repurposed content matches your current messaging style, voice, tone, etc. so you can re-integrate it right away.
This is something I’ve done my entire writing career, matching style/voice/tone so that it seems like the content was written by you. I’m used to it, so you can be assured that it’ll get done right the first time.
6. Is content repurposing an ad hoc service? Is there any way I can come to you regularly to help me out?
It can be an ad hoc service if you just want to repurpose one thing, one time. Chances are that’s not the case though. You already have a long list of content you’d like to repurpose because you need it to fit the various phases of your customer success program, the different milestones on your customer journey timeline, or the different milestones on your customer funnel. You want to use the content in different ways and in different places in your programs, so we’ll probably work together for a while, just at different times of the year.
7. How long will it take to repurpose my content? I don’t have time to spend months or years on these projects with you.
It depends on the size of the content to be repurposed and how many pieces we’re repurposing. For example, a single repurposing project that transforms a long piece of content into smaller ones may take 3-5 business days total, while handling multiple repurposing projects at once will take 10-15 business days at a minimum.
Regardless of the scope of your project, we’ll discuss everything up front so you’ll know precisely how long it’ll take to do and when you’ll have your repurposed content back.
8. My marketing content is already awesome and valuable to my audience. Do I still need to work with you?
Yes, if you want to multiply the investment you’ve made into your awesome content. Regenerating it into new formats for new audiences gets your valuable information out to new people, giving you more opportunities for brand awareness, thought leadership, and being plain old helpful. You want to get your awesome content out to as many people as possible, right? Well then, working with me, we can do that.
9. Is this just a content marketing “thing” or can I use it for any kind of marketing? Will it work for my customer success programs?
Content marketing is just a fancy name for creating content that’s useful to your audience. Regardless of the kind of marketing your business does, you can always use more content, right? That’s probably one of the main reasons they buy from you because you create amazing content that they like to read and share. If that’s the case, then you’re officially “doing” content marketing.
Regardless if you’re using the term or not, content repurposing works for any kind of marketing and customer success programs. It’s simply a process through which you transform content created for one channel or purpose and use it in another channel. We’ll take the one-pager you created for the last conference you attended and turn it into a series of social media messages that’ll drive traffic to your website. We can take the eBook you wrote to get sign ups to your email newsletter and turn it into guest blog posts that’ll demonstrate your thought leadership in your industry.
Customer success programs are just another channel to publish your amazing content on, so repurposing definitely “works” for it too.
10. So, do you create any new content then? What if I want brand new content instead of just repurposed content?
Yes, I do, but only specific types of new content. For more information, refer to this page. In order to provide my clients with my utmost attention and the highest-quality content, I have to keep my new content writing services to a narrow list of things, otherwise, my work suffers. I’m interested in helping all B2B enterprise companies with their customer success programs, and most of them choose to work with me to repurpose content. Few of them are asking me to create net-new content.
That’s not to say my existing clients aren’t creating new content, they’re just doing it themselves. They’re the experts on their products, customers, and market, so they tend to produce all of the net-new content they use in their customer success programs. They rely on me to repurpose all of that great content, so they’re getting the best of both worlds, moving their customers through the customer journey faster, while still saving time, effort, and money.
11. I don’t have a documented customer success plan or even an official customer success team. Can we still work together?
You bet! Not every company has this kind of strategy written down yet, but I’ll bet your company already has a customer success foundation laid out for you, right? Everyone in your organization is focused on delivering the best you can to your customers, helping them be the best they can be with your products. Congratulations, you’re “doing” customer success!
To keep that momentum going by working with me, and I appreciate it. Typically my clients in these situations are Directors of Marketing or Content Marketing, sometimes even Directors of Customer Education. The point is, you’re in a role that understands the notion of customer success and you value the role your content plays in helping them. You just don’t have the time to produce all the content you need.
So we’ll work together to repurpose the content you have. You’re not interested in creating a roadmap, you just want me to repurpose your content, and that’s cool too. It’s your choice, I’m here to help you any way I can.
12. What’s the process like for a new client?
Every new client goes through a quick process:
- You answer a quick series of questions to help me better understand your needs.
- From there, I’ll send you a quick proposal document to clarify your repurposing needs, the costs, and deadlines.
- If it all looks good, we’ll both sign it and I’ll send you a deposit invoice for the project.
- You pay the deposit and we’ll get started on the next steps. I’ll schedule you into my calendar and we’ll get down to it.
13. Why do you charge so much for your work?
You’re paying for my expertise. You’re benefitting from my 18+ year professional writing and marketing career, helping companies of all sizes and from a variety of industries transform their content and ideas into helpful and valuable content for their audiences. I’ve seen my clients struggle with their content marketing and customer success programs, and understand what it takes to produce the content they need. I know the value my work brings to my clients’ organizations, they appreciate that value and pay for it.
14. What happens after I pay the deposit?
Once you pay the deposit, it generally goes like this:
- I’ll ask you to send me the original content you want me to work on. That could be any files or URLs to the content.
- You send me any style guides or any other documents I may need.
- I get to work, repurposing the content as we discussed.
- Once completed, I’ll send over the repurposed content to you in the format we discussed (PDF, shared GDoc, or Word Doc).
- You’ll receive the final invoice for the remaining balance of the fee.
15. Will you send me status emails or updates?
Not usually, as I’ll usually send you a timeline of when to expect drafts and/or the final copy. If we’re working on a longer-term project with multiple milestones, then we can arrange for status emails/updates.
Pricing & Payment FAQ
1. Why don’t you charge hourly for your work?
My work is value-based, meaning you’re paying for the value and ROI of the finished content you can use in your customer success or content marketing programs, not the time I spend producing it. My rates also include the following benefits I provide by not being on your full-time payroll:
- Marketing knowledge on what works and what doesn’t.
- Tech industry knowledge so you won’t have to explain all your tech jargon to me.
- Royalty-free image sourcing you can use with your regenerated content.
- Save on your HR and training budget, as well as the on-boarding time and training, since I don’t need that.
2. Why do your prices start where they do?
As I stated earlier, the clients who decide to work with me do so because they believe in paying for a high-quality, high-performing work, not just a finished product. They understand it’s worth investing in because what they’re getting from me is high-value content they can use right away in their customer success programs, saving them time, money, and resources. They also know they’re paying for my expertise, experience, and skill level as a professional writer and content marketer.
If your focus is on keeping costs low and not on using the best, most helpful content in your customer success or content marketing programs, you’re in the wrong place.
3. How do you accept payment?
Most of my clients pay via credit card, though Canadian clients are welcome to pay by credit card or email Interac transfer. Just to be clear, all non-Canadian clients can pay via credit card only. All of my payment processors are secured by the latest and greatest in security software. For more details, refer to here and here.
4. Do I have to pay tax on your fees?
Only my Canadian clients are charged taxes on our work invoices (13% HST to be precise). Everyone else gets to skip them. (yay!)
5. What currency do you charge in?
My Canadian clients are charged in C$, while everyone else pays in US$. I do that for accounting and tax reasons that I won’t bore you with. Long story short, it saves me time and energy to do so. Plus, since the majority of my clients are in the USA, it keeps their books nice and clean too.
6. I’m based in the USA, do I need to send you a W9?
Nope. As a non-USA based contractor, you’ll need a W-8BEN signed and dated from me for the IRS instead. They are good for 3 years from the signed date. For more information on the W-8BEN, refer to the IRS website.
7. Can a pay a “rush fee” to get bumped up in your calendar?
In the grandest of Canadian cliches, sorry, but no.
All orders are put into my calendar in the order in which their deposits arrive, so if you’re looking to jump the line by paying a rush fee or something like that, you’re out of luck. That said, there are times when I don’t charge deposits, but unless you hear it specifically from me, your spot on my calendar is not held unless you pay a deposit, so make sure to get it in ASAP.