Can you write in my brand’s style, tone, voice, etc. ?
Yes, that’s part of my job as a technical copywriter. That’s why I’ll ask for your brand style guide and other questions like “do you prefer formal or casual language?” and “can I include contractions?” as part of my on-boarding process. It’s important that what I write matches your needs and that you can integrate it right away into your content channels.
Do I have to come up with blog topics/subjects or can you do that ?
The short answer is yes. The long answer is, it depends. You already know what topics or subjects you’ll be talking about with your customers and audience. What I need from you is: the topic; any keywords/phrases you want me to include; an idea of the kind of post you’d like (How to, listicle, news article, etc.); the backlinks you’d like me to include; and the CTA (call to action), if applicable.
What’s the difference between repurposing and revising content ?
No, it’s not. The fundamental difference between them is the purpose for which you’re using the content. As HubSpot explains, “When you (revise) a piece of content, you’re continuing to use it for the same purpose it was originally intended, but updating it so it remains relevant and attractive to that audience.”
When you repurpose content, do you do any *actual* writing ?
Yes! I use your existing content as a foundation for the new piece of content. I repurpose it to match your current marketing strategy, add in relevant updated information, and match it to your existing marketing voice and style. That means I’m writing new words, phrases, and editing & proofreading it all.
How long does it take you to write my content ?
It depends on what you order and how busy my schedule is. Each project and content type is different, so each one takes a different amount of time. Generally speaking, I can turn around blog posts faster than web pages, and web pages faster than an eBook.
When you place an order, I’ll tell you when I can deliver the content, that way you have an idea if that works for you or not.
Why do you charge so much for your work ?
You’re paying for my expertise. You’re benefitting from my 18+ year professional writing and marketing career, helping companies of all sizes and from a variety of industries transform their content and ideas into helpful and valuable content for their audiences. I’ve seen my clients struggle with content production and am happy to help them with it. I know the value my work brings my clients’ organizations, and they appreciate the value I bring to them (and pay me for it!)
If your focus is on keeping costs low and not on using the best, most helpful content in your content channels, you’re in the wrong place.
What currency do you charge in ?
My Canadian clients are charged in C$, while everyone else pays in US$. I do that for accounting and tax reasons that I won’t bore you with. Long story short, it saves me time and energy to do so. Plus, since the majority of my clients are in the USA, it keeps their books nice and clean too.
Can I pay a “rush fee” to get bumped up the schedule ?
In the grandest of Canadian cliches, sorry, but no. All work is scheduled based on payments and timelines, so if you’re looking to jump the line by paying a rush fee or something like that, you’re out of luck.
Can you bill me hourly instead ?
No. I do not bill by the hour or day. I bill by the project because my work is value-based. That means you’re paying for the value and ROI of the finished content you can use in your content channels, not the time I spend producing it.
My rates also include the following benefits I provide by not being on your full-time payroll:
- Marketing knowledge on what works and what doesn’t.
- Tech industry knowledge so you won’t have to explain all your tech jargon to me.
- Royalty-free image sourcing you can use with your regenerated content.
- Save on your HR and training budget, as well as the on-boarding time and training, since I don’t need that.
How can I pay you ?
Most of my clients pay electronically, either by credit card or through bank transfers. My Canadian clients are also welcome to pay by email Interac transfer. We’ll discuss this during onboarding.
Do you charge sales tax ?
Only my Canadian clients are charged sales tax on our work invoices, either GST or HST based on your location. Everyone else gets to skip them. (yay!)
My content is already awesome and valuable to my customers. Do I still need to work with you ?
Firstly, congrats on having awesome content! That’s great to hear.
Now, wouldn’t you love to expand your brand awareness with prospects and leads; increase usage for existing product features; and multiply the investment you’ve made into your awesome content? Who wouldn’t? Working with me, we can do all that, and more.