Recently, I cancelled a subscription to an online marketing community. It wasn’t because the content wasn’t useful, or that I didn’t get anything out of it. It was simply because most of the content was in video form. I’m just not a fan of the format, especially for topics where I want to take lots of notes, and really absorb the information. I’m more of a visual rather than audio learner.
That’s not to say there’s no value in videos. In fact, for short pieces of information, I think they’re the perfect content type to use. They’re great for increasing online conversions too, so why wouldn’t you want to try one?
The cool folks at Yum Yum Videos have created a wonderful infographic that explains (get it?) the process for making an animated explainer video. Check it out here:
Are you using explainer videos in your B2B marketing? I’d love to hear about your experience creating them.
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