Hi there! I'm Julia.

Thanks for dropping by. I’m a Toronto-based technical copywriter, content writer, and content marketer for B2B technology companies. A self-proclaimed Geek & copywriter, I specialize in creating helpful content for content marketing programs and amazing UX copy for tech companies. Past projects have included online articles, ghost-written & bylined blog posts, white papers, short reports, press releases, and UX content updates.

My expertise & interests cover a wide variety of areas – content marketing for B2B technology firms, B2B marketing, UX content, user experience strategy, Big Data, AR/VR and mixed reality, document & content management systems, SaaS & other cloud software apps, PaaS/IaaS and other as-a-Service technologies, digital marketing technology, and video games.

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My tech credentials

25+: The number of different Technology companies I’ve written for.
40+: The number of software and hardware products I’ve written content & copy for.
20+: The number of years I’ve worked as a professional writer, both as a technical writer and copywriter.
15+: The number of different industries I’ve written about.
1: The number of programming languages I “speak” (HTML) fluently, though I have a working knowledge of others, such as, like Java, PHP, and XML.

Copywriting, blogging, and article writing

Zapier – Articles – Bylined articles for Zapier’s blog on productivity, apps, and more.
Tech Target: DataCenter, IoT Agenda, and Storage – Articles – Bylined articles for TechTarget’s online magazines dedicated to data center, IoT, and storage professionals.
B2B Writing International – Posts – Regular bylined posts on marketing, technology, WordPress, and freelance life.
Testlio – Articles – Byline articles for Testlio’s blog on enterprise QA and testing.
CGI – Wealth Management –
- Ghost-written LinkedIn articles.
- Geography-based sales and marketing collateral (one-pagers and short reports.)
Redcentric – Posts – Ghost-written posts for their company blog.
Abusix – Posts – Ghost-written post for their company blog.
Soltech –
- Posts – Ghost-written posts for their company blog, covering sales, technology, and software development.
- Web pages – Revised content & copy for new website pages (homepage and product pages.)
CEdMA – Posts – Bylined posts about the world of IT & technology training.
Contently: The Strategist – Articles – Byline articles on B2B marketing strategy, tactics, advice, and more.
Liquid Capital – Articles & Posts – Bylined posts about alternative financing for business.
Assiniboine Credit Union – Posts – Bylined articles about personal finance.
Lifewire – Articles & How-Tos – Bylined articles to help people get more out of their technology.
ServiceRocket –
- Posts – Bylined blog posts for their two main blog sites: Customer Education blog and Software Adoption blog.
- Emails – Email newsletters for technology learning professionals.
PODS for Business – Posts – Blog posts written for PODS’ B2B portable storage division.
WrightRobbins – Voiceover scripts – eLearning voiceover scripts for training programs.
KEYLOK – Web pages and press releases (PR 1 , PR 2 , PR 3 )
Wealthy Web Writer – Articles – Byline articles on copywriting and freelance business building.
CrazyEgg – Articles – Bylined articles on conversion and social media marketing.
Picreel, Social Media Examiner, KISSMetrics (prior to Neil Patel’s purchase, ) B2B News Network, Social Media Today, Happy Fox & Happy Fox Chat.

Ghostwriting

I have ghostwritten for a number of enterprise technology companies, including Taboola, Unqork, Leidos, Radiant Logic, Tempo Group, and AT&T SHAPE. This included long-form articles (2-3,000 word articles) and short-form posts (650-800 words) in a variety of industries. Technology, Augmented/Virtual Reality, sales, construction, and more.

Report, eBook, and white paper writing

Wealthsimple – eBook(s) – Wrote 2 eBooks for a new product launch (Wealthsimple for Work) that brought their award-winning products to a new B2B segment: Wealthsimple Group RRSP eBook and A Guide to GRSPs in Canada.
Gordon Graham (Collaboration) – White paper – A Worldwide Attribution Ledger for Content: An Idea Whose Time Has Come
- Wrote a white paper on blockchain technology solutions for digital rights management with Gordon acting as editor.
Appnovation – White Paper – Everywhere At Once: Marketing Automation – The Future of Omni-Channel Experiences
- Collaborated with agency SMEs to write this paper on marketing automation in today’s digital landscape.
CGI – Wealth Management – White paper – Digital Transformation Reaches Wealth Management: What’s the Impact to You?
- Collaborated with marketing team & wealth SMEs to write a short white paper.
ServiceRocket – eBook – The Business of Customer Education
- Collaborated with Director of Marketing to write this eBook.
Procurify – White paper – Reducing the pain of purchasing in construction
- Collaborated with the CEO & Founder to write a lead-generation white paper.

UX content writing

I spent 12+ years writing UX content as part of my work as a technical writer for various companies. Helping developers and product managers make interface design more customer-centric and helpful to users. I wrote UI labels and messages, error messages, and coordinated translation of the content into French & Italian. Back then, it was just part of my job as a technical writer, but it’s now become part of the user experience domain.

Editing and proofreading

I perform editing and proofreading on all work I produce or handle, but these projects were specifically for editing.

Movandi – editing and proofreading white papers.
Iterate.ai – editing and proofreading white papers.
HP Tektonika – editing, proofreading, and transcreation – Converting articles from the international version of Tektonika magazine to one for the Canadian marketplace.
Happy Melly – editing and proofreading both editions of Jason Little’s book, Lean Change Management
javOnet – editing and proofreading certain pages their website