The logo for Julia Borgini and, a blue rocket.

A reminder of what I do and don't do

What I DO

What I DON'T do

A not-so quick FAQ

All your burning questions about working with me…answered.

If you have a question that’s not answered here, just send me a message and I’ll get back to you shortly.

Yes, that’s part of my job as a copywriter. That’s why I’ll ask for your brand style guide and other questions like “do you prefer formal or casual language?” and “can I include contractions?” as part of my on-boarding process. It’s important that what I write matches your needs and that you can integrate it right away into your content channels.

The short answer is yes. The long answer is, it depends. You already know what topics or subjects you’ll be talking about with your customers and audience. What I need from you is: the topic; any keywords/phrases you want me to include; an idea of the kind of post you’d like (How to, listicle, news article, etc.); the backlinks you’d like me to include; and the CTA (call to action), if applicable.

No, it’s not. The fundamental difference between them is the purpose for which you’re using the content. As HubSpot explains, “When you (revise) a piece of content, you’re continuing to use it for the same purpose it was originally intended, but updating it so it remains relevant and attractive to that audience.” 

Yes! I use your existing content as a foundation for the new piece of content. I repurpose it to match your current marketing strategy, add in relevant updated information, and match it to your existing marketing voice and style. That means I’m writing new words, phrases, and editing & proofreading it all.

It depends on what you order and how busy my schedule is. Each project and content type is different, so each one takes a different amount of time. Generally speaking, I can turn around blog posts faster than web pages, and web pages faster than an eBook.

You’re paying for my expertise. You’re benefitting from my 20+ year professional writing and marketing career, helping companies of all sizes and from a variety of industries transform their content and ideas into helpful and valuable content for their audiences. I’ve seen my clients struggle with content production and am happy to help them with it. I know the value my work brings my clients’ organizations, and they appreciate the value I bring to them (and pay me for it!) 

My Canadian clients are charged in C$, while everyone else pays in US$. I do that for accounting and tax reasons that I won’t bore you with. Long story short, it saves me time and energy to do so. Plus, since the majority of my clients are in the USA, it keeps their books nice and clean too.

In the grandest of Canadian clichés, sorry, but no. All work is scheduled based on payments and timelines, so if you’re looking to jump the line by paying a rush fee or something like that, you’re out of luck.

No. I do not bill by the hour or day. I bill by the project because my work is value-based. That means you’re paying for the value and ROI of the finished content you can use in your content channels, not the time I spend producing it.

My rates also include the following benefits I provide by not being on your full-time payroll:

  • Marketing knowledge on what works and what doesn’t.
  • Tech industry knowledge so you won’t have to explain all your tech jargon to me.
  • Royalty-free image sourcing you can use with your regenerated content.
  • Save on your HR and training budget, as well as the on-boarding time and training, since I don’t need that.

Most of my clients pay electronically, either by credit card or through bank transfers. My Canadian clients are also welcome to pay by email Interac transfer. We’ll discuss this during onboarding.

All of my payment processors are secured by the latest and greatest in security software. For more details, refer to here and here.

Only my Canadian clients are charged sales tax on our work invoices,  either GST or HST based on your location. Everyone else gets to skip them. (yay!)

Firstly, congrats on having awesome content! That’s great to hear.

Now, wouldn’t you love to expand your brand awareness with prospects and leads; increase usage for existing product features; and multiply the investment you’ve made into your awesome content? Who wouldn’t? Working with me, we can do all that, and more.