This article from Entrepreneur.com is quite interesting. Erica Swallow gives us three case studies of companies that have used gamification to their advantage. Here’s an excerpt of the article, but the whole thing is worth a read.
How Three Companies Scored Big with GamificationFor anyone unfamiliar with gamification, it’s the application of game-like elements such as challenges, points, badges and levels to business and other nongame websites. An estimated 70 percent of the top 2,000 public companies in the world will have at least one gamified application by 2014, Stamford, Conn.-based research firm Gartner Inc. predicts.