Content that makes sense.
You’re trying to appeal to people, not hyper-techy people, right? (Okay, maybe you are, but for the most part, it’s just regular people at technology companies.)
So why is your marketing content overly complicated and filled with jargon? Sure, you need to explain how to use your technology, but your customers shouldn’t need a Ph.D to read your content.
I’ve been writing easy-to-understand content for my tech clients for nearly 20 years. My words have helped them educate their customers, increase sales, and create loyal customers.
Listen to what a few of my clients have said about me:
Julia understands our audience. With her help, we can make promises to our audience about a predictable publishing schedule and keep it.Bill Cushard, Director of Marketing, ServiceRocket
Julia is a phenomenal B2B SaaS writer with a knack for creating engaging, educational content that converts. She’s a pleasure to work with to boot. Highly recommended.Sarah E. Brown – Director of Content Marketing, BuildingConnected
Julia copyedited my book, Lean Change Management. She (took the time to) understand my tone and approach to speaking so the project wasn’t just about editing contentJason Little – Author of Lean Change Management, Spark Toronto founder, and all-things-Agile before Agile was cool, AgileCoach.ca
– it was about helping me shape my message in my own way. Looking forward to working with her on the next one!
I can help you with clear, sensible content like:
Engaging blog posts & articles. These top-of-funnel content pieces are often the first thing readers see. If they can’t understand it, they’re not doing their job. I’ll turn your ideas into engaging blog posts & articles that’ll be read and shared online.
Refreshed web copy & product descriptions. Does your website need a polish? The content might be old or just too complex for your current needs. I’ll help you take your web copy up a notch so it shows off your tech genius while still being easy-to-read and sharable.
Premium content like eBooks or short reports. Looking for more content to fill up the middle- or end- of your marketing funnel? No need to reinvent the wheel here. I’ll help you repurpose existing, helpful content into something your readers haven’t seen before – but will still find valuable.