Previously I explained the benefits to a Tech Marketing Playbook and the signs you need a TMP for your tech products or services. Today I'm going to review what a TMP is and then give you an outline to create one yourself. Recap: What is a Tech Marketing Playbook? A Tech … [Read More...]
Customized Content Marketing is Critical for Tech
An effective content marketing program helps increase your leads and sales. It creates a community around your products and services, making it easier to upsell and cross-sell.
It showcases the true ROI of content marketing to your management team, encouraging them to invest more in it and you.
But only if it's a content marketing program that works for your tech company.
For your unique products, services, industry, and well, your brand of Geek.
Get The Right Kind of Help for Your Tech Company
Most tech companies struggle with content marketing because you want to do it all, right now.
You have no foundation
Another reason you struggle is because you don't have a solid foundation for your tech content marketing. You're producing content based on incomplete information and it's not working for you. You simply have no idea what you should be producing and when in order to achieve maximum ROI from your tech content marketing.
You think it's the silver bullet
Most tech companies get overwhelmed by content marketing because you want it to do everything: create a community for your customers; convert free trial sign-ups into paying customers; drive more traffic to your website; deliver more leads and sales; showcase your thought leadership; demonstrate a high ROI to upper management.
You Want More Content
"More content!" is the mantra of every tech content marketer. You know you need to create more, and you want to create more, yet you can't. You're under-serving new prospects with the content you do produce, and ignoring the upsell and cross-selling opportunities with existing customers. You're challenged at every turn and are getting more frustrated with your progress (or lack of it.)
Tech Content Marketing Work Streams
Get the specific help you need for your tech company with one of the following work streams: STRATEGY or CONTENT
(Tech Marketing Playbook)
- Product tag lines and key benefit statements
USP discovery for tech products
Content to persuade your audience
Target audience/reader discovery
- Online articles & blog posts for LinkedIn Pulse, your blog, guest posts elsewhere, trade publications, and more
- Email newsletters for your prospects and customers
I was so impressed with Julia's writing skills and I highly recommend her looking to add content that drives audiences to your business. —
Ashley Ragland, Content Marketing Manager, HappyFox
Julia has a knack for distilling technical information into something that’s accessible and useful for the average reader. —
Heather Robson, Managing Editor, Wealthy Web Writer
Julia’s knowledgeable about technology and copywriting, and passionate about helping her clients. —
Keri LaRue, Principal, Catalyst Marketing Group
FREE Content Marketing Tips for Tech Companies
So, how's your 2017 going? Got your content marketing strategy all sorted out and humming along? No? Well, that's okay. There's still time to sort it out; in fact, there's always time to sort it out. Tech marketers do it all the time, well, they usually stop it all the time. … [Read More...]
When I first read the title of Kathy Klotz-Guest's post on the Convince and Convert blog, I was curious. (Good job on the title, BTW!) "10 Ways to Kiss Boring Goodbye in 2017" she said. But boring in what? Marketing? Life? My next speaking engagement? As I read through the … [Read More...]