Repurposing or regenerating content is easy to do with evergreen content, since you know it'll …
You work hard on your marketing content
You produce amazing content that helps your customers choose your products. You want to empower them to be successful with their business. So they can use your products to be as successful as possible. You try to anticipate every question so the content is already there.
Only your busy schedule just doesn't let you publish enough for them, so they're choosing other products. You know it's critical to get the content out, you just can't.
The content you are publishing just isn't cutting it either. It's not attracting or resonating with them, so you're not inspired to write anything new. Staring at a blank page or empty marketing automation workflow is just too daunting, isn't it?
I completely understand. That's why I developed the Content Regeneration Playbook™.
By regenerating your existing content into audience-building blog posts, guides, eBooks, and more, you'll save time, energy, resources, & most of all, money. You'll maximize the impact of your ideas, reaching the widest audience possible without waiting for your new budget.
When you regenerate content, you're catching your customer's attention in a different way, some way they haven't seen before. Yet they'll still feel a connection to what you're saying & will naturally want to hear more. They'll move from not knowing about you, your products, or the latest update to "knowing, liking, and trusting" you so they'll want more.
Content is your #1 sales generator
Yep, that's right. It's the secret all content marketers have figured out: Your customers buy from you because of your content.
Sure, you create amazing products that deliver key benefits to them, but they ultimately buy because of the helpful content you produce for them. They use it at every step of the buying journey, all the way through to on-boarding and even any expansion deals they sign on for.
You understand this too & work diligently to create as much valuable content as you can.
But it's never enough. There's always something new to work on, a stage of the buying journey that could benefit from new content. You try to be proactive & publish content they'll need before they need it, but you often miss the mark.
Keep reading to find out the real secret that will help.
No more new content
Wait, what? The secret is to stop??!? That's right, the real secret to producing helpful content your customers will value ∧ share enthusiastically with their community is to Stop producing net new content
That can't be right!?! How can you continue to produce the content your customers need without actually producing anything new?
Use the Content Regeneration Playbook™
Extract more value out of the content you've already paid for by regenerating it into something new. Something your initial audience may not have seen the first time. Regeneration increases the ROI on your content.
My 3-step Content Regeneration Playbook ™ will help you develop a regeneration strategy, create a roadmap for the content we'll transform, and integrate it into your existing content marketing plans.
Together, we'll create all the all the content marketing assets you'll need to deliver a consistent and repeatable message through your various marketing channels.
Julia understands our audience, (and) with her help, we can make promises to our audience about a predictable publishing schedule and keep it." Bill Cushard, Director of Marketing, ServiceRocket