Sell more tech by being human
Helping B2B tech companies create content that positions you as the solution for buyers while retaining the human factor behind the tech.
Your Challenge
There are too many gaps & tech in your content strategy
You struggle simplifying your tech
Whether you're talking to C-suite execs, developers, or everyday users, you consistently talk over their heads or lose them in the tech details. You don't know where to include that info or how to explain it in plain language.
Your content team is overworked
Your small (or non-existent) content team is limited on resources. They don't have time or bandwidth to execute, but you're not sure how to delegate to outside help. How do you find the right Geek help?
You're always spending on new content
You have good marketing assets in your library but don't do anything with them after they're first published. You think they could be re-used to increase traffic, conversions, and nurture leads, but you don't know how.
You're tired of working with generalists
Generalist writers & marketers are good, but don't "get" you. They don't deliver what you need and end up costing you more as you have to edit & re-do much of their work to be technically accurate.
The solution
Create technically accurate content that connects with people because it's written by & for humans
Hi, I'm Julia. your human partner in the world of content marketing.
Someone who can:
Simplify your tech ideas
with my 20+ years of experience in the tech industry.
I'm not a developer, but I play one on TV.
Let me translate your tech into strategic, technically accurate content that's professionally crafted.
Create effective content
for any B2B tech audience.
Whether you're talking to the C-suite, developers, or everyday users, I'll tailor your messaging to resonate with the right people.Generate, nurture, and convert leads with content that both humans & search engines love.
Expand your bandwidth
with a fractional copywriter & content strategist.
Working in parallel to your team, I'll craft strategic content aligned with every stage of your buyer's journey.
This way, your team can continue to focus on their core functions.
Increase content ROI
by repurposing the right content for the right audience.
Increase your content's impact with minimal impact to your marketing budget.
Give your content new life and capture new attention in whatever channel you use.
"Julia is an absolute professional when it comes to writing B2B articles & copy. Choosing Julia for your B2B content needs is a no-brainer -- not only will she tackle your projects with professionalism -- but she'll make sure to get it right so you can publish it quickly & provide engaging, clear content that your readers can use regularly."
- Jessica Lulka, Former Site Editor, Informa TechTarget
Hey there. I'm Julia
My background in languages, writing, and technology means I know all the rules. I've spent 20+ years working with brilliant tech pros & skilled marketers learning how they think & work.
Which means that as a technical copywriter, I know which rules to break – and how, while retaining your "geekiness" & technical accuracy.
Tech nerds appreciate the geekiness I bring to the words, C-suite execs respond to the benefits & info I infuse in the right combination, and business users appreciate that I explain it all in plain language.
Trusted by 50+ B2B tech companies like:
Check out selected samples here.
Ready to bring the humanity back to your marketing?
Services
Let's work together to get your content sounding more human. Here's how I can help.
content writing
Rocket Fuel
B2B customers consume content everywhere as they try to piece together everything they need to make the right decision. Your content should be designed & written with the right level of detail for each group or buying stage.
Daily business users want feature comparisons & product reviews.
Decision makers want peer recommendations, social proof, and industry-related content.
Tech decision makers want feature descriptions, competitive comparisons and "How To" deploy/integrate guides.
This content has to carefully position your tech product/service for each group as a source of education, knowledge, and info. It should establish your expertise and outline the value your product delivers to customers. It helps you stay top-of-mind no matter what channel you're publishing on.
You'll receive 5-7 pieces of search-optimized & technically accurate content. Choose from blog posts, articles, and short eBooks.
Content packages start at $1,500.
content tune-up
Ground Control
Errors in your content distract from your message and devalue you brand in the eyes of your audience.
Whether it's existing content or a new project, an edit or audit will help clean up your image and ensure your message gets through loud & clear.
Get help with:
Copyedit: review for grammar, spelling, style, and punctuation.
Content edit: Review for transition issues, wordiness, tone, voice, and flow.
Tech jargon check: Review for tech jargon to ensure accuracy and, most importantly, that you didn't overdo it.
Tune-up packages start at $325.
repurposing
Content Transporter
Review & refresh your existing content to increase your ROI and put your existing content marketing library to work long after it was published. Repurposing gives you a consistent content pipeline to keep your brand top-of-mind with prospects without having to invest in net-new assets.
This way:
When they check in on their network on LinkedIn. --> They see your content.
When they surf to the industry association website. --> They see a guest post from your CEO.
When they open their email inbox. -->They see your newsletter.
When they look at their favorite news round up newsletter. --> They see a summary of your brand's latest appearance on a podcast.
When they attend their latest product management meeting. -->They hear your brand mentioned by their colleagues who are also seeing you online.
Transform a large asset (white paper, eBook, podcast) into many small ones (blog posts, email newsletters.) Or take an email series and transform it into an eBook. Or several webinars into an email series. We can talk about your project to see what would work best for you.
Repurposing packages start at $975.
retainer
Standard Orbit
Every tech company could use a strategic partner who knows the landscape, the players, and can speak Geek. That's where a retainer comes in. As your ongoing partner in content, I blend seamlessly into your tech marketing workflow, helping you behind the scenes to craft the content for your business.
With a content retainer, you don't just get an ad-hoc project from me; you get a long-term ally who's ready to work with you whenever you need. Our relationship cuts down on the time it takes me to ramp up on your tech, products, and industry.
Choose from regular content refreshes to keep your pipeline stocked with "new" marketing, advice on what topics might work best on your blog, or just cutting through the online noise with the right blend of Geek & plain language, let's do this.
You get regular access to me, priority slots in my schedule, and the freedom to let your staff work on their specialties. Let's talk about your needs and get you set up.
Retainer packages start at $1,750/month.
Trusted by partners like you
These wonderful clients had some nice things to say about me and our work together.
"Julia is a fantastic copywriter and content strategist. Time & again she's delivered work that feels like it was written by our clients' very best in-house team members, which says a lot about her ability to synthesize information into her writing. She's a B2B expert and writes exceptionally well. Our team loves working with her."
- Jordan Gibson, Former Senior Director of Brand & Marketing, B2B tech marketing agency
"Julia and I worked together as we were getting our product off the ground. She instantly understood what we were trying to accomplish, figured out our audience, and provided feedback that leveled up our own understanding. Hoping to work with Julia again!"
- Gren Austin, Head of Wealthsimple Work, Wealthsimple
"Julia always delivered clean, easily-editable copy, with crisp formatting and thorough research. She has a great understanding of SEO -- which is well-reflected in how she formats work -- and is never afraid to ask questions and ensure a positive client experience. If you need a content professional who will write great content that engages and converts, look no further -- reach out to Julia."
- Ryan Arel, Former Site Editor, Informa TechTarget
Are you ready for the human factor?
Let's cut through the tech jargon, connect with your audience, and keep your pipeline stocked with good, human-focused content. Contact me today and let's get started.
Tell me about your project
Enter your details below and I'll get back to you within 3 business days. I look forward to hearing from you!