You might think it demonstrates your expertise but it usually just confuses buyers. Yes, they need to know the tech specs but it’s not often the tech that gets people to buy.
They’re looking for tech solutions to solve their daily work problems. Make them look good to their higher-ups. Save their companies money over the long-term.
When done right, it’ll transform your B2B tech business. It explains your tech in language clients understand while bringing more qualified buyers to you. You’ll spend more time crafting a better product and client experience instead of constantly searching for more clients.
My clients are some of the largest tech companies in the world, where B2B enterprise-level copywriting is standard.
They trust me to deliver high-quality writing for their content marketing programs, every time.
But that doesn’t mean I work with everyone. I generally work with1 of 2 types of clients…