One of my services is article writing for B2B tech & SaaS companies. Slightly different than blogging, article writing is a little more informational, educational, and news-y (to use the technical writing term). I like working on these projects since they’re not made to persuade anyone to do anything.
While not one of my core services, white papers are a powerful marketing asset for any B2B tech company. Use them to explain a complex tech concept, demonstrate your thought leadership, or spark engagement with your audience. I’ve written a few white papers in my time, mainly academic-sounding, stiff
CMI put out their latest technology industry content marketing report and it’s always interesting to see what they find out about the circuitous route B2B tech sales and marketing take. Interesting tech content marketing stats I’m using “interesting” in the Confusian sense, since tech content marketing affects so